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Gelderman Landscape Services: Strategic Partnership. Proven Growth.

“I have been working with Vanessa, Ryan, and the rest of the team at Intrigue Media for over 7 years now, and it has been an awesome experience from day one. They are creative, professional, and genuinely great to work with. They really took the time to understand our goals and came up with marketing strategies that actually work. Communication was always easy; they stuck to deadlines and were responsive to feedback. You can tell they care about helping their clients grow.”

— Chris Mace, Vice President, Gelderman Landscape Services

Luxurious backyard featuring a freeform in-ground pool surrounded by stone pavers, cushioned patio furniture with polka dot upholstery, a round fire pit table, lush landscaping, and a stone outdoor fireplace. A wood and stone pool house is visible in the background, framed by mature trees and colorful flowers.
Modern backyard pavilion with a gable roof, stone columns, and built-in outdoor kitchen, featuring pendant lighting, bar seating, and a nearby plunge pool. The surrounding landscape includes manicured shrubs, potted plants, and a forested backdrop.

Built on Integrity. Ready to Grow.

Gelderman Landscape Services has earned a trusted reputation through decades of quality work and a commitment to doing things right the first time. With a growing team and strong values at their core, they needed a smarter digital strategy to attract more qualified leads and new clients online. 

  • Lack of quality leads through online sources
  • Commercial side of the business needed to grow
  • Needed a marketing partner they could work with, not against

The challenge wasn’t their service—it was turning that excellence into scalable, measurable growth.

The Shift Toward Smarter Growth

Clear goals met with smarter strategy.

A Website That Laid the Foundation for Scalable Growth

Gelderman Landscape Services launched a new website in 2019 to better reflect their quality and professionalism. Over time, strategic additions—including SEO landing pages, Google and Meta ads, email marketing, and the TLCRM—transformed it into a high-performing hub for lead generation. With ongoing SEO content, backlinks, and ad optimizations, the site now drives qualified traffic, supports sales, and fuels continued business growth.

Result: 2024-2025 50% increase in engaged sessions, 2025 – 402 leads (2024 – 318 leads, 2023 – 309 leads), growth in leads during peak season year over year. More importantly, those visits turned into real conversations and qualified leads.

Visit the Gelderman Landscape Service Website →

Screenshot showing the responsive website design for Gelderman Landscape Services on both desktop and mobile devices. The homepage features a prominent call-to-action banner with the text "Start Your Project Today" and a "Request an Estimate" button. The navigation menu includes links to Commercial, Residential, Careers, and more. The mobile version highlights services for property managers and homeowners.

“ If you’re looking for a solid media and marketing team in Canada and the US, I can’t recommend Intrigue Media enough. Thanks again!”

— Chris Mace, Vice President, Gelderman Landscape Services

Smart SEO That Attracts the Right Clients, Year-Round

Starting with a strong website foundation in 2019, Gelderman Landscape Services expanded their digital presence with targeted SEO landing pages in 2022 and consistent monthly improvements to content and backlinks in 2025. These efforts, combined with strategic ad campaigns and CRM integration, significantly boosted search visibility. The result: more qualified traffic, stronger brand presence in key markets, and a steady flow of high-quality leads to support their growing team.

Result: Authority score has increased by 1 point since launching the SEO strategy in 2025 alone. Organic search traffic grew 3.6% year over year (2024-2025), bringing in more qualified visitors.

Explore SEO Services →

Line graph displaying monthly website traffic from June 2024 to April 2025 for Gelderman Landscape Services. The blue line represents organic traffic, which steadily increases and plateaus around 1,567 visits per month. The orange line for paid traffic remains minimal and flat throughout the time period.

Ads That Drive Results and Adapt to What Works

Gelderman Landscape Services launched a range of ad campaigns including focused Search ads, Performance Max, and branded campaigns—each designed to generate high-intent leads. With lead tracking set up through WhatConverts, every campaign is measured by the quality of quotable leads it delivers. Continuous optimization ensures flexibility, allowing the team to pivot quickly and invest in what’s performing best.

Result:
Lead generation is now measurable and optimized on an ongoing basis. We have seen an increase in conversions by 12% year over year.  In 2024, Google Ads drove 385 leads (CPQL of $440) and in 2025 to date have driven 112 leads (CPQL of $408) —with the flexibility to scale or adjust based on market conditions and campaign performance.

Explore Paid Ads Services → 

Screenshot of a YouTube mobile ad featuring Gelderman Landscape Services. The ad showcases a beautifully landscaped front yard with stone pavers, garden beds, and a walkway leading to a home. The ad text promotes "Quality Hardscape Design" with a call to action to request an estimate. The ad is labeled as sponsored by Gelderman.
Screenshot of a Google mobile search ad for Gelderman Landscape Services. The ad headline reads “Trusted Landscape Contractors – Custom Hardscapes & Patios,” with a description promoting over 65 years of experience in designing and building landscapes. It invites users to schedule a consultation and includes highlights like on-request estimates and multiple service locations. The ad also displays sitelinks such as “7 Common Mistakes” and “Outdoor Kitchens,” and lists a Hamilton location at 831 Centre Rd.

Emails and Content That Build Trust and Visibility

In 2025, Gelderman Landscape Services rolled out a full content strategy—including pillar blogs, supporting articles, and targeted eblasts—to educate, engage, and stay top of mind. Combined with high-quality backlinks and enhanced citations, this approach boosted their authority online while staying true to their professional, service-first voice. The result is content that earns attention, builds trust, and drives action.

Result:

Emails: Jan-May 2025 36.2% Open Rate, 4.5% CTR, Top performing email from March on Residential Maintenance

Blogs: Jan – May 2025 1.48% of site users, top performing blogs based on sessions – “Plant of the Month – Canadian Service Berry”, “Plant of the Month – Osier Dogwood”, “7 Landscaping Tips to Enhance Curb Appeal”

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Winning with Integrity

Gelderman Landscape Services didn’t need more noise—they needed a marketing strategy that matched their reputation for integrity and excellence. By refining their website, optimizing SEO, launching targeted ad campaigns, and layering in email and content marketing, they turned that strong foundation into consistent, qualified growth. 

They brought the quality—together, we built the momentum.

No pressure—just honest insight, smart strategy, and a team that’s here to help you win.

👉 Let’s dig into your growth goals.

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