Our Team

Paul is one of the co-founders at Intrigue. His focus is on driving the most value to Landscape Entrepreneurs across North America. He loves Entrepreneurship and has served on the board for the Toronto chapter of Entrepreneurs Organization for the last 5 years and is currently president of the chapter. When he is not at Intrigue, he loves spending time with his family, travelling the world, and slowly ruining his ear drums listening to live music

Intrigue is full of AWESOME people, and Chelsey’s job is to find even more of them as our Recruitment & Culture Specialist. She’s all about building a team that loves where they work and continuing to make Intrigue a Great Place to Work®. When she’s not recruiting or planning the next team event, she’s probably at the beach, in a spin class, or in the kitchen cooking something delicious. Chelsey appreciates a good glass of wine and a bowl of salt & vinegar chips!

With over 30 years of bookkeeping experience, Nikki is Intrigue’s captain of budgeting and accounts payable & receivable! When she’s not crunching numbers for the team, Nikki loves spending time with friends and family, cheering on her kids at their various sporting events, and relaxing at home with a glass of her family’s homemade Italian red wine with her three four-legged friends (Winnie, Raider, and Leo) by her side.

Bill has over 20 years of experience building and managing high-performance teams, websites, themes, plugins, and web applications. He loves building custom solutions for Intrigue and helping to ensure that our websites are optimized to exceed our client’s expectations. When he’s not coding, Bill can often be found fending off hoards of monsters in local board game cafés or strolling through peaceful botanical gardens around the world.

Mick creates compelling copy for landing pages to drive traffic and boost conversions. With a keen eye for detail and a passion for storytelling, Mick crafts engaging content that captures the attention of his audience and keeps them hooked until the very end. When he’s not busy writing, you can find Mick indulging in his love of movies — especially scary ones!

Muzna is an experienced content writer who specializes in crafting engaging, conversion-focused copy. She values clarity, creativity, and a well-researched approach in every piece she writes. Outside of work, Muzna enjoys unwinding with a good Netflix or Prime series, discovering new makeup finds, shopping, and she never turns down a great cup of coffee with a view.

Naomi is dedicated to integrating AI technologies and automating workflows to boost efficiency. With her expertise in web development, data integration, and building scalable solutions, she helps streamline processes, allowing the team to focus on delivering exceptional results. Outside of work, Naomi finds inspiration in the thrill of rock climbing and the energy of live concerts, which fuel her creativity and bring fresh perspectives to her work.

Natalie keeps client campaigns organized and on track, ensuring both our team and our clients have what they need to be successful. Outside of work, you can find Natalie, her husband (Dave), their dog (Dawson) and her kids, exploring the vast network of Guelph trails and waterways, by foot, bike, canoe, or on cross-country skis.

With over a decade of experience in growth marketing, Nick is driven by turning marketing into predictable, measurable growth for entrepreneurs. He’s passionate about helping landscape business owners build something lasting by using data and strategy to take the guesswork out of growth and give them complete confidence in every dollar spent. Outside of work, Nick can be found on a run through Guelph, on the beach volleyball court, or holding a euchre hand at the cottage.

Nicole organizes and communicates client project details to set our team up for success. After work, you can find her spending time with family and friends at the cottage, hanging out with her dog, Lucy, and looking for the next country concert she can go to!

Riley has dedicated her career to Web Development and is passionate about creating accessible, user-first websites for our clients. She strives to ensure that everyone feels welcome in the websites she builds. When she’s not working, Riley can often be found scouring the internet for random facts, working on her website, visiting local game stores, or watching videos of cute animals. She dreams of operating a sanctuary for exotic parrots in her retirement.

Tawni works to bring client visions to life through website and graphic design. She has a Bachelor’s degree in Global Business and Digital Arts with a Global Experience Certificate from the University of Waterloo. Outside of work, she enjoys trying out new recipes with homegrown ingredients, and learning new ways to tackle design challenges.

Claire works with business owners to help them meet their growth goals and free up their time to focus on what matters most to them. After work, you can find her trying to make friends with every animal she meets, baking cinnamon bread, falling asleep reading, and spending time with the people she loves.

Edwin Pavey is a Landscape Growth Consultant with Intrigue Media, where he partners with landscape business owners to grow their revenue, expand into new service areas, and strengthen their brand in competitive markets. With over a decade of experience in leadership, sales, and strategy, he’s passionate about helping entrepreneurs align their goals with marketing that drives measurable results.

Outside of work, Edwin enjoys playing sports and board games with his four sons, traveling with his family, cooking big meals, and attending music festivals with friends.

Nate partners with landscape entrepreneurs and business owners to turn their goals into marketing strategies that grow revenue, improve profitability, and build a lasting competitive edge. With more than 20 years of experience in leadership, sales, marketing, and strategy, he’s passionate about working with high-performing teams and helping clients achieve meaningful results.

When he’s not working, Nate can be found coaching youth football, spending time with family and friends, playing cards or board games, getting outdoors, traveling, and experiencing new things.

Ryan’s goal is to ensure all of Intrigue’s clients have a business-altering and expectation-exceeding experience. Ryan is passionate about helping business leaders grow their companies with consistent, quality lead generation and transparent results. When he’s not chatting with clients and answering emails, Ryan can be found in Port Elgin enjoying the beach, attending live music events, and trail running to a good podcast.

Shayla is passionate about empowering landscape entrepreneurs to grow their businesses and attract their dream customers. She brings energy, encouragement, and strategy to every client she works with, making sure they feel supported, confident, and ready to rise above the competition. When she’s not helping clients level up, Shayla is spending time with her two daughters or sharing her love of dance with the next generation of young performers.

As part owner of Intrigue, Vanessa has had the opportunity, over the last 10 years, to help businesses get noticed and found by their A-Clients. She and the team at Intrigue have found a niche in helping landscapers in different regions increase the quality of their leads (not just quantity), provide more consistent leads throughout the year, and showcase these great companies in order to attract the right A-Team members. Outside of Intrigue, Vanessa can be found spending time on the Board of Directors for United Way, chasing her two little ones around, getting together with friends and family, and enjoying the odd glass of wine!