After decades of building a name that spoke for itself, the Betz team knew their work was top-tier—but they weren’t seeing the same level of clarity from their marketing.

• Print ads looked sharp but didn’t tie back to results

• The site was clean but left visitors unsure where to click next

• There was no call to action, no tracking, and no insight into what was actually working

They weren’t afraid to invest. They just wanted to invest smart.

The updated site isn’t just faster—it guides homeowners toward the next step with clarity and intent. Whether browsing for ideas or ready to request a quote, visitors now know exactly where to go.

Result: A 161% increase in traffic from Jan 1–Apr 4, 2025, compared to the same period in 2024. More importantly, those visits turned into real conversations and qualified leads.

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The Betz team already had the reputation. We simply helped more of the right people find them online. By aligning content with what luxury pool buyers are actually searching for, Betz started getting found—on purpose.

Result: Organic search traffic grew 134%, bringing in more qualified visitors who were actively looking for high-end pool and outdoor living services.

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We launched high-intent Google Ads focused on capturing leads from people actively searching for luxury pool and outdoor living services. Every campaign was built with trackability in mind—giving the Betz team full visibility into what was performing and where adjustments could be made.

Result:
Lead generation is now measurable and optimized monthly. In 2024, Google Ads drove 567 leads from a $32,755 ad investment—bringing the cost per lead (CPL) to just $58.

As of Q1 2025, Betz has invested $5,400 in ads, generating 39 leads at a CPL of $138—with the flexibility to scale or adjust based on market conditions and campaign performance.

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Working with Betz means working with a thoughtful team—so it made sense their emails would reflect that. Automated, useful, and perfectly timed, each one felt more like a helpful nudge than a hard sell.

Result:
The email campaigns saw an impressive 77% open rate, far exceeding the industry average of around 30%.

Even more notable was the 15% click-through rate, compared to an industry average of just 2.5%.

These strong engagement metrics show that the content resonated with recipients—helping Betz stay top-of-mind and supporting thoughtful, well-timed decision-making throughout the customer journey.

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Betz Pools builds works of art. We simply helped them show it. With custom photography and video that captures the elegance of their craftsmanship, their brand presence now reflects the same care they bring to every backyard.

Result:Longer time on site. Stronger brand presence. More “I want that one” moments.

The Betz team didn’t need convincing—they needed clarity. With data-backed decisions, clear insights, and content that matches their caliber, their marketing now supports the same excellence they bring to every project.

They brought the craftsmanship. We brought the clarity. Together, the results speak for themselves.

Let’s chat about your goals.

Smart advice. Zero pressure. Just good people doing good work.