When it comes to running a successful landscaping business, timing is everything. As the busy peak season winds down and you look ahead to 2025, now is the perfect time to begin planning for your next year’s marketing campaigns.
While most landscape business owners wait until January to start their marketing preparations, September is actually the best time to get ahead of the game. Why? Because waiting until the new year means you’re playing catch-up, while starting now gives you a competitive edge.
In this blog post, we will look at three good reasons to plan your marketing strategy for 2025 in September. Don’t wait until January. Now is the best time to start your marketing plan. You can beat the rush and improve campaign performance. This will also free up your time for success in operations.
Beat the Rush: Avoid the Marketing Traffic Jam in January
One of the biggest mistakes landscape business owners make is waiting until January to start planning their marketing campaigns for the year. By then, you’re competing for attention with everyone else who had the same idea, and that can lead to delays in getting your campaign off the ground.
If you wait until January, you’re likely to see your marketing campaign go live in March—right when the busy season is already starting. That’s not ideal if you’re hoping to attract new clients and fill up your schedule ahead of time.
By starting in September, you beat the rush and get all the attention from marketing agencies, allowing them to focus fully on crafting a high-quality campaign just for you. This head start ensures that your campaign is ready to launch when you need it most—well before the spring rush. While your competitors are rushing to start their ads, your campaign will already be running. This will help you get leads and succeed as the landscaping season begins.
Why Timing Matters for Landscaping Businesses
In the landscaping industry, your peak season typically begins in the early spring, when homeowners and commercial clients start preparing their outdoor spaces for the warmer months. If your marketing efforts don’t start until March, you’ve already missed valuable opportunities to secure new clients ahead of the season.
By the time your campaign is live, the competition is fierce, and potential clients have already started making decisions. Waiting until the last minute to launch your marketing plan can leave you playing catch-up instead of enjoying a full roster of clients for the coming months.
However, by starting your planning process in September, your campaign can be live and optimized well before the busy season. This helps you stand out, as potential clients will think of your brand first when they need landscaping services. You won’t just be in the game—you’ll be leading it.
Pro Tip: Partnering with your marketing team in September allows you to allocate their full attention to your campaign, without having to fight for their time or resources amidst the January rush.
Learn How Your Campaign Is Working Before You Really Need It
A second key reason to start planning in September is the ability to monitor and optimize your campaign before you need it to perform at full throttle. When you launch a campaign in January, you’re already under pressure to see immediate results by the time your peak season rolls around in March or April. But marketing campaigns take time to gain momentum, and waiting until the new year to get started means you’ll be hoping the campaign works, rather than knowing it will.
When you launch your marketing efforts in September, you give yourself the time to learn how your campaign is performing before the critical busy months begin. Most marketing campaigns take one to two months to start delivering meaningful data. During this early period, you can analyze how well your ads are performing, how many leads you’re capturing, and whether you’re attracting the right type of clients. By December, you’ll already have enough information to make informed decisions and optimize your campaign for even better performance.
The Importance of Optimization
Every marketing campaign requires optimization. It’s rare for a campaign to deliver its best results right out of the gate—there’s always room for improvement. By starting your campaign early, you can make adjustments based on real data, ensuring that your lead generation is dialed in well before your busiest season begins. Whether it’s tweaking ad copy, adjusting your target audience, or increasing your budget for the channels that perform best, the ability to optimize early on is critical to maximizing your ROI.
By January, you’re not just starting to market—you’re already in a position to fine-tune your approach. You can adjust pacing, improve lead quality, and scale up what’s working. Instead of scrambling to see if your campaign is attracting clients, you’ll be focusing on how to grow the flow of leads as the season ramps up.
Pro Tip: Start planning your 2025 marketing strategy in September so that by the time spring rolls around, you know your campaign is working optimally. You’ll feel confident in the results rather than anxious about whether your investment will pay off.
Focus on Operations, Recruitment, and Delivering High-Quality Service
The beginning of the year is often a hectic time for landscape business owners. Between planning for the season, recruiting new employees, finalizing client contracts, and managing day-to-day operations, there’s already plenty on your plate. The last thing you need is to worry about getting a marketing campaign off the ground when you’re trying to focus on more pressing business needs.
By starting your marketing planning in September, you can delegate the campaign development to your marketing team well before the chaos of the new year begins. Your campaign will be built, refined, and ready to go when you need it most, allowing you to focus on other critical areas of your business.
Freeing Up Time for What Matters Most
When January rolls around, your primary focus should be on recruiting the right team to handle the increased workload, finalizing contracts for returning clients, and preparing for new projects. Marketing should be one less thing to worry about. By working with your marketing team in September, they can take care of the heavy lifting while you concentrate on your core business functions.
This head start also means you can focus on delivering high-quality service to your clients. When your operations are running smoothly and your team is fully staffed and trained, you’ll be able to handle an influx of new business without missing a beat. And because your marketing campaign will already be driving leads, you can start filling your schedule for the busy season as soon as January begins.
Pro Tip: By starting your marketing planning early, you can streamline your operations in the new year and hit the ground running with a fully booked schedule and a high-performing team.
Conclusion: Why September Is the Best Time to Plan for 2025
When it comes to planning your marketing strategy for 2025, waiting until January is a recipe for missed opportunities and delayed results. By starting in September, you can beat the rush, give yourself time to optimize your campaign, and free up your focus for the essential aspects of running your business.
- Beat the rush: By getting ahead of your competitors and working with your marketing team in September, you ensure your campaign is ready to launch early, positioning you to capture leads well before the peak season.
- Learn and optimize early: Starting your marketing efforts now allows you to monitor and adjust your campaign before you need it to perform. You’ll be able to refine your approach based on data, ensuring your campaign is firing on all cylinders when the busy season hits.
- Free up time for operations and recruitment: With your marketing campaign taken care of, you can focus on running your business, hiring the right team, and ensuring your operations are ready to deliver high-quality service when it matters most.
There’s no better time than now to start planning for 2025. By getting a head start, you’ll set yourself up for success and avoid the stress and scramble of starting too late. September is the perfect time to prepare your marketing strategy, giving you the peace of mind and confidence to tackle whatever the next year brings.