The 5 Marketing Mistakes Entrepreneurs Are Making: Mistake #5: Missing Out on Benchmarks

You’re running ads, building your brand, and generating leads—but here’s the big question: Are your marketing efforts actually paying off? Or are you just hoping for the best?

Skipping benchmarks in your landscape marketing strategy is like mowing a lawn in the dark—you might cover some ground, but you’ll miss key areas that could fuel growth.

Without benchmarks, your competitors are optimizing smarter, spending better, and scooping up the clients you want. But don’t worry—your landscape marketing agency can help fix that.

Think of benchmarks as your secret weapon—a measurable way to evaluate your success against industry standards. They’re how landscape companies can ensure every marketing dollar drives results.

Here are the key metrics a landscape marketing agency will help you track:

• Lead Conversion Rates: How many prospects are becoming paying clients?

• Customer Acquisition Costs (CAC): Are you spending efficiently to land customers?

• Click-Through Rates (CTR): Are your ads grabbing attention and driving clicks?

• Return on Ad Spend (ROAS): Are your marketing dollars working hard enough?

• Engagement Rates: Is your content connecting with your audience?

Without these metrics, your marketing is guesswork. With them, it’s a data-driven strategy.

Stop guessing and start strategizing. Benchmarks show you what success looks like in the landscaping industry.

Example: A lawn care company believes their 2% CTR is impressive—until they realize the industry benchmark is 4%. With this insight, they adjust their campaigns and double their click rate.

A landscape marketing agency will help you avoid wasting money on ineffective strategies. Instead, focus on what delivers results.

Example: A landscape designer discovers they’re spending $20 per lead while competitors average $10. By making adjustments, they slash costs and boost ROI.

Benchmarks help you avoid overpromising or underdelivering, giving you realistic, data-backed goals.

Example: A design-build company sets a goal of 50 leads per month. When they learn that’s the industry standard, they focus their energy and hit their target without unnecessary stress.

Competitors who benchmark are constantly optimizing their strategies. Stay competitive by doing the same.

Example: A hardscaping company realizes their CAC is higher than the industry average. With this knowledge, they refine their ad spend and win more clients at a lower cost.

• Lead Conversion (percentage of leads turning into paying customers)
• CAC (Customer Acquisition Cost) (the cost of acquiring a new customer, calculated by dividing total marketing expenses by the number of new customers gained)
• CTR (Click-Through Rate) (the percentage of people who click on your ad or link after seeing it)
• ROAS (Return on Ad Spend) (a measure of revenue generated for every dollar spent on advertising)
• Engagement Rates (how actively your audience interacts with your content, such as likes, comments, shares, or time spent on the page).

A landscape marketing agency can provide industry reports, competitor analyses, and case studies to guide your strategy.

Measure your performance against industry benchmarks. If you’re falling short, pivot to smarter strategies.

Measure your performance against industry benchmarks. If you’re falling short, pivot to smarter strategies.

Benchmarks evolve with the industry—revisit them regularly to maintain your competitive edge.

Benchmarks aren’t just numbers—they’re your competitive advantage. By aligning your efforts with industry standards and tracking the right metrics, you’ll transform guesswork into winning strategies.

Ready to take your landscaping business to the next level? Partner with a landscape marketing agency that knows how to make benchmarks work for you.

📈 Let’s benchmark your business for success. Contact us today to grow smarter, not harder. 🌱