2025 Landscaping Marketing Trends: What’s Changing and How to Stay Ahead

The landscaping industry is evolving fast, and 2025 is set to bring big shifts in consumer preferences, technology, and sustainability demands. To stay ahead, your marketing strategy needs to be as refined as your landscaping designs.

Gone are the days when word-of-mouth alone could sustain a business. Today’s clients expect online visibility, eco-conscious practices, and engaging content before they even consider hiring a landscaping company. The good news? These marketing trends can help you stand out and capture more leads in an increasingly competitive industry.

Sustainability isn’t just a buzzword—it’s an expectation. According to the 2024 Sustainable Landscaping Market Report by IBISWorld, demand for environmentally friendly landscaping has surged by 35% in the past three years. Homeowners and businesses alike are prioritizing sustainable landscaping solutions that reduce water consumption and minimize chemical use.

✅ Showcase eco-friendly materials – Highlight your use of permeable pavers, drought-resistant plants, and energy-efficient outdoor lighting.

✅ Educate with content – Write blog posts on water-saving landscaping tips or create short Instagram reels about native plant benefits.

✅ Leverage certifications – If your company follows sustainable landscaping practices or has eco-friendly certifications (e.g., LEED, Sustainable Sites Initiative), make sure they’re front and center in your marketing.

Sustainability isn’t just a feel-good initiative—it’s a differentiator that customers actively seek. Make sure your marketing reflects that.

Video content is taking over. In fact, a Wyzowl 2024 Video Marketing Report found that 91% of businesses use video as a marketing tool, with 89% reporting a positive ROI. For landscapers, video is an unbeatable way to showcase your work, build trust, and engage potential clients.

📽 Behind-the-scenes project tours – Show time-lapse videos of landscape transformations on YouTube or TikTok.

🎤 Client testimonials on video – A satisfied client sharing their experience on camera carries more weight than a text review.

📚 Educational clips – Offer seasonal lawn care tips or quick design advice to establish yourself as a trusted expert.

People trust what they see. A well-executed video can be the deciding factor between a prospect choosing you or your competitor.

More than 46% of all Google searches have local intent (Google, 2024), meaning you lose potential clients if you’re not optimizing for local SEO. At the same time, 58% of consumers use voice search to find local businesses (BrightLocal, 2024).

🔍 Optimize Google Business Profile – Ensure your address, services, and contact details are updated. Encourage happy clients to leave reviews.

🌎 Use location-based keywords – Instead of just saying “landscaping services,” include “landscaping services in [your city].”

🗣 Optimize for voice search – Focus on conversational, question-based keywords like “Who does the best backyard landscaping in [city]?”

By refining your SEO strategy, you can make sure your business is found by local clients when they need you most.

Generic marketing messages won’t cut it anymore. Today’s consumers expect personalization, and 80% of shoppers are likelier to buy from businesses that provide tailored experiences (Epsilon, 2024).

📩 Segmented email campaigns – Send seasonal tips or exclusive offers based on previous services a client booked.

💡 Remarketing ads – Use retargeting on Google or Facebook to remind visitors about the services they viewed on your site.

🎁 Loyalty incentives – Offer exclusive deals to repeat customers, like discounted spring cleanups for existing lawn care clients.

By making marketing feel personal, you build stronger client relationships—and stronger relationships lead to repeat business.

Outdoor living spaces are no longer just a trend but a lifestyle shift. According to Houzz’s 2024 Landscaping & Outdoor Report, demand for outdoor kitchens, fire pits, and high-end patios has increased by 43%.

🏡 Showcase premium outdoor spaces – Use high-quality images and videos to highlight patios, fireplaces, and full backyard makeovers.

💰 Emphasize ROI – Homeowners want to know their investment adds value. Feature stats on how outdoor living spaces increase property value.

📆 Offer seasonal promotions – Promote off-season installations (like winter hardscaping) to keep revenue flowing year-round.

Positioning your business as an expert in functional outdoor spaces can set you apart and attract high-end clients.

Social media marketing isn’t just about posting pretty pictures—it’s about driving real engagement. The latest data shows that 80% of Instagram users prefer educational content over promotional posts (Sprout Social, 2024).

📌 Use short-form videos – Instagram Reels and TikTok videos get more engagement than static posts.

📅 Post consistently – The best-performing businesses post 3-4x per week with a mix of educational, behind-the-scenes, and promotional content.

📢 Engage, don’t just broadcast – Reply to comments, ask questions, and interact with followers to build a loyal audience.

Social media should be a two-way conversation. The brands that engage their audience will win in 2025.

Gut feelings won’t cut it in 2025. Businesses that use data to inform their marketing decisions see an average of 5x higher ROI (Forrester, 2024).

📊 Use analytics tools – Track website visits, conversion rates, and social media engagement to understand what works.

🔬 A/B test your campaigns – Experiment with different ad creatives, subject lines, and landing pages to optimize performance.

📣 Leverage customer feedback – Use surveys and reviews to refine services and improve client experience.

The more data you use, the more effective your marketing becomes.

🚀 Need a strategy tailored to your business? Book a free discovery call with us. No pressure, no fluff—just real insights to help you attract more leads and grow.

We work exclusively with landscaping businesses, so we know what moves the needle.