An Inside Look at the 2025 Landscape Industry Report
We recently reviewed Aspire’s 2025 Landscaping Industry Report, which provides valuable insights into the industry’s challenges and opportunities. As a leader in business management software for landscaping companies, Aspire helps businesses streamline operations, increase efficiency, and drive profitability through innovative solutions for estimating, scheduling, invoicing, and reporting.
Working with a landscape marketing agency can be a game-changer for landscaping businesses looking to stay competitive. A strong marketing strategy helps companies attract their A-Clients, establish authority, and build sustainable revenue streams in an increasingly digital world. Below, we outline key takeaways from Aspire’s report to help you stay ahead in 2025.
The Industry Landscape: Steady But Competitive
According to Aspire’s report, 56% of landscaping businesses predict a stable 2025, while 32% anticipate growth. With increased competition, strategic planning is more critical than ever.
Top Priorities for 2025:
🚀 Increase revenue through new service models
🤝 Strengthen customer relationships to boost retention
🔧 Improve operational efficiency to cut costs and scale
However, challenges remain—material costs are rising (52%), and staffing continues to be a concern (51%). The key question is: How will your business adapt?
📌 Partnering with a landscape marketing agency can help businesses navigate these challenges by refining their branding, targeting ideal clients, and implementing data-driven marketing strategies.
(Source: Aspire & Thrive Analytics)
Technology: The Game-Changer in Landscaping
spire’s report highlights how technology is transforming the industry. 93% of landscaping companies now use software to optimize their operations. The most impactful areas include:
💰 Financial management tools – Improve cash flow and forecasting
📊 CRM & lead tracking – Enhance customer engagement and retention
🤖 AI & automation – Streamline scheduling and boost productivity
Companies that invest in digital transformation grow faster and build stronger customer relationships. Digital tools and a landscape marketing agency specializing in online growth strategies can help businesses scale efficiently.
(Source: Aspire & Thrive Analytics)
Recurring Revenue: A Smarter Approach to Stability
Aspire’s data shows that the most successful landscaping businesses are shifting toward predictable, recurring revenue streams. Key strategies include:
🔄 Prioritizing repeat customers and referrals (35%)
🏗️ Expanding into commercial and residential bid-build services
📈 Leveraging inbound marketing to attract ideal clients
A well-planned landscape marketing agency strategy can support these efforts by creating targeted campaigns that drive consistent leads and encourage long-term customer retention.
(Source: Aspire & Thrive Analytics)
Challenges & Risks in 2025
While optimism is high, Aspire’s report outlines significant risks that industry leaders need to address:
💸 Rising costs – Material price increases are squeezing profit margins
👷 Labour shortages – Finding and retaining skilled workers is more difficult than ever
🏆 Increased competition – Winning bids and securing contracts is a growing challenge
Successful businesses adopt technology, optimize workflows, and refine service models to stay ahead. A landscape marketing agency can provide strategic guidance on positioning your brand as the go-to choice in a competitive market.
(Source: Aspire & Thrive Analytics)
How to Prepare for 2025: Key Takeaways
To thrive in the evolving landscaping industry, businesses should focus on:
✅ Embracing digital tools – Software helps improve efficiency and manage finances
✅ Retaining customers – Customer loyalty drives long-term revenue
✅ Diversifying services – Expanding into new areas creates stability
✅ Controlling costs – Smart financial planning is key to profitability
✅ Investing in workforce development – Keeping employees engaged reduces turnover
A strategic landscape marketing agency partnership can help businesses implement these growth strategies while maintaining a strong brand presence.
(Source: Aspire & Thrive Analytics)
Get the Full Report & Webinar
These insights are just a snapshot of what Aspire’s 2025 Landscaping Industry Report covers. Check out the full report or watch the on-demand webinar for a deeper dive into the data, expert analysis, and actionable strategies.