Second Nature Land Design & Pools
“I probably wouldn’t have half the jobs I’m looking at right now if we didn’t do what we did with you guys, I guarantee it. And, and it’s crazy because the leads that are coming in are, they’re actually good, normal leads. They’re not the baloney ones…you get a lead and it’s like, yeah, somebody close to us and they want to do, you know, patio or they want to do a driveway or they want to do a retaining wall. It’s just good solid leads and it seems like everyone you go to already has the money, they want to do it.”
The Backstory
Second Nature Land Design & Pools was established in 2007 by Kyle Vachon and Blake Chesterfield, two childhood friends who shared a passion for landscaping. Their journey in the profession began side by side at Fanshawe College, where they honed their skills and developed a shared vision. Motivated by their mutual love for creating beautiful outdoor spaces, Kyle and Blake decided to start their own venture, and thus, Second Nature Land Design & Pools was born.
Second Nature Land Design & Pools provides a comprehensive range of services, including Residential and Commercial Design & Build Landscape services and Commercial Snow Removal. Their ambition is to double their current business and become the foremost landscaping company in the area, renowned for their excellent reputation, strong company culture, and as a desirable place for talented individuals to work.
Kyle and Blake’s primary goal was to be recognized as the go-to landscape company in their space. However, they were concerned that their current online presence did not accurately reflect their expertise and quality of work. As owner-operators, they were juggling multiple roles, which hindered their ability to scale the business to its full potential. They aimed to build the company in a way that would allow them to step back from some responsibilities and focus on strategic growth. Additionally, finding skilled labor was a persistent challenge, and they wanted to establish a solid brand and website to attract the right talent and scale effectively.
Insights From Intrigue
Through our MAP (Marketing Action Plan) Process, we identified several key strategies to optimize Second Nature Land Design & Pools’s online presence and drive business growth:
- New Website: We recommended developing a new website with a clear, intuitive structure to enhance navigation and incorporate calls-to-action that encourage user engagement and lead conversion. The site would feature high-quality images showcasing their landscaping projects in the London area, highlighting the beauty and craftsmanship of their work.
2. Google Ads: A strategic combination of Google Ads Search and Display Campaigns was suggested. The paid search strategy would focus heavily on targeting queries related to pools, retaining walls, patios, and landscape renovations and designs. The display campaign component would aim to build brand awareness, especially for the upcoming season, ensuring that Second Nature Land Design & Pools remains top-of-mind for potential customers.
3. Photography: Updating the website with high-quality images was crucial to showcase the breadth and scope of their landscaping and pool projects. Professional photography would capture the detail and quality of their work, creating a visually appealing portfolio to attract potential clients.
The Results
During a touch point with Intrigue, Kyle expressed that the business probably wouldn’t have half the jobs they do now if they hadn’t started working with us. They are receiving good qualified leads! The initial goal was to achieve less than $360 per lead through the Google Ads campaign. Year to date, the cost per lead is sitting at $93, far exceeding their expectations and taking the stress out of their marketing efforts!
This is how we helped Second Nature Land Design & Pools transform their business and reach new heights. If you’re looking to achieve similar results and take your landscaping business to the next level, contact us today!