Helmutz Landscape & Interlock has built a trusted brand, serving Southwestern Ontario since 1983—a testament to decades of quality work and leadership. As the company transitions into its next chapter, the challenge is clear: generating more leads and improving organic search visibility to support sustainable long-term growth. 

• Year-over-year leads are trending down due to a lack of online presence
• Poor experience getting a new website from previous partner
• There was no clear call to action, no tracking in place, and no visibility into what was driving results

With SEO as a priority and a lean approach to advertising, the goal is to make it easier for local clients to find Helmutz when it matters most.

Helmutz Landscape & Interlock launched a new, streamlined website designed to convert visitors and strengthen their presence in search results. Built with SEO best practices and user experience in mind, the site became the hub for a long-term “own the SERP” strategy—featuring pillar and supporting blog content, backlinks, optimized Google Business profiles, citations, and organic newsletters. Now, their digital presence works as hard as their team, building authority and capturing the right leads for the future.

Result: A 100% increase in traffic from Jan 1–May 15, 2025, compared to the previous period. More importantly, those visits turned into real conversations and qualified leads.

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With a new, streamlined website built for search and conversion, Helmutz Landscape & Interlock launched a long-term SEO strategy to dominate local results. By implementing a focused “own the SERP” approach—complete with a pillar blog, supporting content, backlinks, optimized Google Business profiles, and consistent organic activity—they significantly improved their visibility. The result: stronger authority in key markets and a steady increase in qualified leads from the areas they serve.

Result: Increase in Authority score from 12 to 17 (this is amazing!), increase in organic search by almost 100%, as well as an increase in referring domains from 75 to 104.

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Helmutz Landscape & Interlock rolled out bi-monthly newsletters, pillar blogs, supporting articles, and organic social posts to stay top of mind and build trust with their audience. This content-driven approach aligned perfectly with their professional, client-first voice—offering valuable insights without the hard sell. The result is stronger brand presence, deeper client engagement, and consistent visibility across multiple channels.

Result:

The email campaigns saw an impressive 57.48% open rate, far exceeding the industry average of around 30%.

Even more notable was the 6.64% click-through rate, compared to an industry average of just 2.5%.

The organic social posts were also driving success for Helmutz. A total of over 1K impressions and 30 engagements with the posts.

The blog posts are also helping support the overall SEO growth of the website and brand. 

These strong engagement metrics show the content truly connected with Helmutz’s audience—keeping the brand top-of-mind and supporting confident, well-informed decisions at every stage of the customer journey.

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Helmutz Landscape & Interlock didn’t need more marketing fluff—they needed clarity, consistency, and a digital strategy built to match the quality of their work. By rebuilding their website, launching a focused SEO plan, and rolling out meaningful content, they created a foundation for long-term lead generation and brand visibility. 

They brought the legacy and trust—together, we built a platform for lasting growth.

No pressure—just a friendly chat about where you want to take your business next.

👉 Let’s grow your landscape legacy.