Lindsay started like many landscapers do—on passion and reputation. Her love for horticulture was shaped in her great-grandparents’ gardens and sharpened through formal training and years of hands-on experience.

By 2019, her business had grown through referrals and great work. But she knew if she wanted to keep growing without losing the personal touch—she’d need a better system.

One that brought in the right clients.
One that reflected her high standards.
One that didn’t demand more of her time.

That’s when she partnered with Intrigue.

Lindsay didn’t just want a website. She wanted a tool that would qualify leads, communicate clearly, and set the right expectations from day one.

We rebuilt her website from the ground up:

• Clear, structured service pages

• Messaging that speaks to her ideal client

• Clean visuals that match her aesthetic

• Calls to action that convert

From 2019 to 2025, we ran Google Ads that helped Lindsay stay in front of homeowners searching for premium garden maintenance and renovation services.

Here’s what happened:

• 1,000+ qualified leads

• $35–$45 average cost per lead

• 22,000+ visits to her site—90% from ads

• Year-over-year consistency, no guesswork

We used a blend of Search, Performance Max, and remarketing campaigns—each designed to match the buyer’s mindset and Lindsay’s brand voice.

No wasted budget. Just steady results that aligned with her capacity.

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When leads started coming in more frequently, we built automated email sequences to follow up for her.

Each sequence was written in her tone of voice, educating leads and helping them feel supported before they ever got on the phone.

Results:

• 80–93% open rates

• 11–14% click-through rates

• Dozens of leads nurtured automatically

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We created blog content to help answer client questions and improve SEO visibility.

Topics like:

• Year-round perennial garden ideas

• The garden renovation process

• Seasonal care tips

Each article worked double duty: helping the site rank and giving Lindsay content she could share with clients during the sales process.

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Lindsay didn’t just get a better website or more leads—she got time back. She built a marketing system that runs quietly in the background, bringing in steady business while she stays focused on serving her clients.

Today, she has:

• A brand that reflects her values

• A website that filters and qualifies leads

• Ads that bring consistent interest

• Emails that save hours each month

• A team she trusts to manage the details

If you’re doing great work—but your marketing isn’t reflecting that—it might be time for a system that actually supports your goals.

Let’s talk about where you want to take your business—and how to build marketing that gets you there.