Why Contractors Struggle to Grow Without Marketing | Karol Wyman, Outdoor Coffee Shop

Intrigue Media (00:31)
Hey everybody, welcome back to another episode of the IM Landscape Growth podcast. I like to say I have like an awesome special guest every time, but this time it is a legitimate claim. have a very unique special guest, Carol Wyman. Thank you so much for doing this.

Karol Weyman (00:44)
Thank you.

Intrigue Media (00:45)
⁓ Carol comes from a really cool background, lots of history, which hopefully you can give us a little bit of like, you know, kind of a summary of how you ended up running this thing called coffee shops or the coffee shops and specifically how you’re moving into helping the community and industry of landscapers. But why don’t we just kind of kick it off with what is the coffee shops?

Karol Weyman (01:05)
Well, that is a great question. The coffee shops are award-winning digital platforms that give an education. It’s all about learning, ⁓ teaching. We’re kind of a place where we like to think industries meet. So, on contrary to it being a coffee shop,

It’s built on the premise that a lot of work was done at coffee shops back in the day. Like it was just a handshake. It super honest. It was super easy. People just, you know, it was a way where people could network and meet and be and learn about everything. And so now in the digital world, we have created these coffee shops. We started with Ruffer’s Coffee Shop, which has been in business for over 20 years. And it is a place you can go for to learn about training.

Intrigue Media (01:27)
Mm.

Karol Weyman (01:48)
Any industry news that is related to roofing is in there.

There’s influencers, there’s a lot of thought leadership. We have podcasts and we have webinars and we have advertising for people that come in. We have a directory that has everything from distributors, manufacturers, a way to just connect with other companies and other people. And so I think that that was so successful and they’ve branched off to doing metal coffee shop and then coatings coffee shop. And then, and I was actually a client

of Ruffer’s Coffee Shop in a tech company that really benefited from Ruffer’s Coffee Shop. And I really just loved it. And I have a big history of working in marketing for contractors, big contractors, small contractors, architectural firms, just the whole built industry, the whole, you know, just for years. And then I switched to really thinking that contractors and marketing within the contractor didn’t really give you a full spectrum.

Intrigue Media (02:32)
Hmm.

Karol Weyman (02:48)
of what marketing really is. So I left so that I could learn more about, you know, the social media and the podcasts and webinars and just the storytelling of people. And that really helped me become a little bit more, recognizing that we’re really missing the boat from contractors not being able to market themselves properly. so, or educate themselves or have a place that they can network.

Intrigue Media (03:09)
Hmm.

Karol Weyman (03:13)
So we’re taking an industry of outdoor space and creating a place where everyone can go. So it’s less fragmented. It’s more of a together type of feeling. have eight verticals within it. They overlap. You can really see the synergy that’s happening already. We just launched last year. So this is a pretty cool thing. We have a lot of content. We do a lot of articles. So it’s really content and education based.

Intrigue Media (03:39)
Amazing.

Karol Weyman (03:40)
I answer that question? ⁓ outdoorcoffeechef.com. Yeah.

Intrigue Media (03:41)
Yeah, well, so what’s it called? Where do people go?

There it is. And people can

sign up. Like, how does it work?

Karol Weyman (03:48)
So if you’re a contractor, you know, our audience are contractors and distributors and ⁓ distributors and manufacturing companies because they can go there and they can find out when training is going to happen, what events are happening in the industry. So people go there to find out.

what’s happening. So if you’re interested in meeting a different manufacturer or knowing about it, we have directories. have 260 directories already on the site of all the different people that, the companies that we’re working with. ⁓ have trade associations that we’re working with. They give us information, they give us content. I think the best way to go, if you go there, it’s very organized and you can see exactly if you wanna be specific

and go just into the landscaping you can. If you want to say, you know what I want to learn more about lighting and I need to work with some lighting companies, I need to educate myself on that and even go to the lighting segment. And you know I think that what we’re seeing a lot is there’s so much overlap now.

And if you’re a landscaper, you want to know about everything outside now because everyone’s doing so much more outside. So we are finding that to be really a valuable part of what we’re doing is bringing people together and just educating them.

Intrigue Media (04:45)
Hmm

No question.

So go to OutdoorCoffeeshop.com, see what’s up, sign up. We’ll get back to that in a minute. Okay, so the whole purpose of the show is what’s the primary growth constraint holding entrepreneurs back in the green industry. know, spoiler alert, the question is, you know, industry agnostic. ⁓ And your experience working with contractors for so long, you have a really cool perspective of seeing people at all different sizes.

Karol Weyman (05:03)
Yeah. Okay.

Right.

Intrigue Media (05:25)
grow from small to big, from medium to big, maybe even shrink at different times, know, in terms of economic cycles, whatever. So from your experience, what do you see as the primary growth constraint holding entrepreneurs back in, let’s say, construction for the sake of the argument over the years?

Karol Weyman (05:26)
Mm-hmm.

Right.

Well, I think from a marketing perspective, I feel like they don’t prioritize marketing the way it should be prioritized because

I think that contractors a lot of times wear several hats and they don’t have a dedicated person, they don’t have a budget, they don’t know how to set it up, it’s not their expertise. A lot of people that are contractors own their own business and they have a business sense and they also have a hands-on knowledge of landscaping and outdoor types of expertise. But the last thing they’re thinking about is marketing. And sometimes I feel like contractors

don’t want to they feel like it’s boasting about themselves somehow if they’re marketing as opposed to just telling people, you know, what needs to be said so that you get business because really it’s about having a good business, a good growth plan if you want to grow a good maintenance plan if you want to maintain and without putting your name out there in this world in this day and age is going to hurt you. It’s going to cause the other people will get recognized and acknowledge, you know, they’re going to acknowledge other people.

and you’re not going to have a good foothold in the industry.

Intrigue Media (06:50)
Yeah, that’s

cool. mean, preaching to the choir. So appreciate that. Yeah, no, it’s all good. It’s all good. And the audience, you know, needs to hear this. think what’s really interesting, though, if you look at it from like a leader’s perspective, entrepreneur, whatever founder, when you say like they’re not prioritizing marketing, which, you know, we see it, it’s evident if you look at somebody’s income statement and the percentage of the revenue that’s tied to investing in customer acquisition, which

Karol Weyman (06:53)
I know, right? Yes.

Intrigue Media (07:15)
aka marketing, advertising, or sales training or lack thereof. It’s just, it’s not really there. I think two years ago or a year and half ago, it in 2024, we did an analysis of, you know, whatever, 150 landscape companies. The average marketing spend was 0.6 % of revenue. And so, you know, on a million dollar business, that’s $6,000.

Karol Weyman (07:18)
Right.

Intrigue Media (07:37)
on a $10 million business, that’s $60,000. It’s it’s tiny. But there are also very successful landscapers who have not marketed ever. They have $20 million companies. And so a lot of people have this thought that like, why would I need to do that? But there’s a caveat that they’ve been around for 35 years. And so I think you can grow a business over the course of 35 years.

Karol Weyman (07:57)
Right.

Intrigue Media (08:02)
you know, to a good size if you do good work and you’re involved in your community. But from a marketing point of view, I mean, I think the thing that you kind of nailed was like, it’s not being prioritized. And I think that comes to the idea around like how people are thinking about the business. And so in your experience working with contractors of all shape sizes, what kind of conversations do you hear people talk about or what kind of mindsets do you think that

Karol Weyman (08:02)
Right.

Intrigue Media (08:28)
you know, they have that’s holding them back from making it a priority.

Karol Weyman (08:31)
I think leadership is aging out a little bit.

Two, I think that the people that have been around for 35 years have been, they’re looking at a succession plan. And so I think that when they finally get to a place where they’re going to have somebody take over, it’s a no brainer for them to say, hey, I’ve lived in this world of digital marketing. There’s gotta be something we can utilize here. It can’t be that hard. And so when I talk to companies, the first thing they say is our website’s awful and my dad likes it.

because it’s simple. ⁓ Simple isn’t always good. Simple isn’t bad. mean, Apple is simple. There’s a lot of simple things that you can do, but if you’re not telling the right story and you’re not being consistent and you’re not showing your full value, you’re not going to even sustain that level, especially if someone’s leaving. So a lot of times we talk to people, I guess, as

Intrigue Media (09:04)
Right?

Karol Weyman (09:31)
just to kind of reiterate that no, they need help, but they have no idea they’ve never had a marketing plan or they’ll have a knee jerk reaction where they’re like, we’re going to give 25 % off and we’re going to let’s just put it out on social and they’ll find the admin person and they’ll put this on social and it’ll have like a really grainy photo or it won’t and then it goes to some place where then they don’t follow up. know, like marketing is only good if you’re going to do something with it and you

thought the whole process through as opposed to doing something very knee-jerk reaction and say, this is gonna be so great. But they don’t think about, well, we only have one salesperson. How are they gonna follow up with this? How are they going to, you know, if you’re looking for leads and you’re looking to acquire more customers, you have to look at the full process and what the follow up should be from the salesperson. And if they have time or there should be other people involved in that, you know, there’s just, I think it’s really not well thought out most of the time.

what I run into is that there’s a lot of poor planning or no planning.

Intrigue Media (10:32)
Yeah,

I think it’s the no planning ⁓ more than poor planning because I think, you know, these are planning experts. You consider the thought process that goes into building an outdoor space. It’s complex. It takes a lot of time, effort, resources. ⁓ There are planners. And one of the things I find really interesting in what you said is that there is more to the whole marketing process and sales is part of it and the follow up piece. And we get asked a lot of times,

Karol Weyman (10:35)
You

you.

Go again.

Intrigue Media (10:57)
You know if I you know a smaller company like I have $5,000 like what should I invest in or I’ve got 20k What you know what should I you know prioritize when it comes to marketing? And I’ll ask a simple question out of 10 phone calls how many get answered and They’re like I don’t know maybe half maybe maybe start there Maybe start answering all of the calls Why well I can’t I’m busy Okay, well you said you got 20k You know like we hired like

Karol Weyman (11:19)
Hehehehe

Intrigue Media (11:25)
answering the phone is massive opportunity. So one of the things that’s really interesting in your experience is, you you do get this whole process from planning to implementing a marketing campaign to generating leads to intake or follow up consistency to sales, to clothes, to onboarding. But can you just kind of walk us through from like your experience, what a marketing and sales process kind of looks like?

Karol Weyman (11:48)
⁓ sure. Well first I think you have to have buy-in from leadership.

of what you you have to like if someone’s thinking what are our plans you have to have a plan you have to create a plan you have to have strategic sessions you have to talk to not only the people that are in charge the people that are inventing or doing the actual work so that you know exactly you know there’s a lot of people that have to have buy-in because if if you don’t have buy-in from everybody then someone something’s there’s going to be a weak link and something’s going to fall so I think you know let’s say we decided that we wanted to do

a promotion for the this is going to be a marketing campaign we’re going to do a someone comes up with the idea it always comes up with that you know that that’s where it starts I guess with an idea of wanting to do 24 25 percent off something or you know a certain percentage offer if you buy this you can get this too and then you have to walk through what’s the value there like why are you we doing this what what do customers think is valuable what do they always ask for what what’s an add-on that they think is

important, what can’t they live without that they think they can live without? Can we give that to them somehow, right? And help them, you know, show the value of why that’s important and then we can charge them later because they love it and it’s also going to help them grow or move or you know, whatever it is. So I think that having the idea first in the creating a plan that starts at the beginning where, you know, where are we going to put any of this?

stuff. How do we get this out to people? So you can go through all your media channels. Well, I think this we should do a podcast on this. This would be great. And then you can take snippets from a podcast and you know, it’s about creating content that you’re going to show people. So you can have a podcast or you can have, you know, a quick reel, what have you. And then you have to decide what you’re going to do with that. We can create an article, we can create, know, there’s tons of things. Content is king because you can put it in a lot of different places and everyone takes information in different ways.

Intrigue Media (13:32)
Mm-hmm.

Karol Weyman (13:48)
So there’s people that want to listen to a podcast on the way to work people will screw through their phone They’ll do a different thing some people like to read an article. They’re you know sitting at home drinking their coffee And they’re gonna want to read an article or what have you so it’s kind of getting the word out in many different ways and kind of catering to what your audience likes to see and Once they click on something or they fill out a form or they want something and it’ll come in as a lead and hopefully you have a Easy way for someone to reach out to you whether it’s

which is old school but they do it or a lot of times people fill out a form or what have you then it’s really about response it doesn’t end there you don’t just hand it off to a salesperson and say okay sell it and a boy go ahead you really need to create some sequences on like

Intrigue Media (14:28)
Lead, go get it, yeah.

Karol Weyman (14:35)
introducing yourself, say, I’m so glad you’re interested. Let’s set up a call. Not everyone calls back right away, right? So you have to be persistent. They actually filled out the form. So they’re somewhat interested. That took some time, right? So you have to create opportunities to be able to reach out to the people once you get a hold of them. Sometimes it’s super easy, like one out of 10 is going to be like, know what you’re doing. I like it. I want it. I’m going to buy this. This is perfect. Great.

Intrigue Media (14:47)
Yeah.

Love those ones.

Karol Weyman (15:01)
So nice, right? But most of them aren’t like that. So you have to create reasons for them to want to talk to you. So you send it in a vision, like a video case study. You say, Hey, you know, I know you were interested in this. Let me show you what you’re looking at. Like, let me show you why this is, this was a problem we solved. This is the answer and it’s going to, this is the benefit. And, know, so you have to kind of prove yourself or do that, but you have to be able to receive the leads, have someone that’s assigned to the leads, follow up with the leads.

make the salespeople feel comfortable that they will have answers and have have it available at their fingertips because I’ve worked with a lot of salespeople and they’re working on a lot of leads and sometimes they have ADHD like they totally there’s a personality of a salesperson and they’re on to the next thing and the easier it is the more they will chase it because it will be easy for them and you have to so that that’s and then when something comes in the reward obviously I mean I always really I believe

Intrigue Media (15:52)
Yeah.

Karol Weyman (16:00)
commission structures. believe that everyone should get a piece of the pie. I get that, right? So you have to think it incentivized for the salespeople. And then you also have to follow up. we, know, one of the things that I am really a big component of is the customer journey is taking, once they become a customer, that’s at the very beginning, because then you can create, you know, their story and you have to capture visual, you know, everyone’s so visual now you have to capture.

like photographs, you have to capture how they onboarded, what their feedback was, how this happened, what does, you know, just all the different things to be able to capture what you need for a case study. And then they’re a reference and then you can work with them and then they know people. And so those are the greatest ways to be able to start a marketing campaign and it doesn’t end with the sale, which also takes a lot of work. It ends, it never really ends because you have

Intrigue Media (16:53)
Well, I love

that though, like you even just said, whether it’s a case study, a testimonial, a video interview of the customer at the end of project, which then feeds the top to bring more people in like them, you know, starting with the end in mind, there’s an idea, but the idea is also, hey, we’re gonna use all these new customer stories to help find more customers to be able to make it so we can help people like these people. It’s awesome, it’s well said.

Karol Weyman (16:54)
you

Yeah, and that takes a lot of

communication. It takes a lot of communication and a lot of planning. And so I don’t know if everybody, you know, is prepared to sink, you know, kind of dive in like that.

But there’s so many ways to make it easy. Talk to other people that know what they’re doing. You’re a marketing expert. a video. This is what you do for a living, So people just need to call you, or they need to call me, right? We don’t expect people that own companies that are running a business to be an expert at every single part. And in fact, they know that. But they need to realize and prioritize their pipeline.

Intrigue Media (17:52)
Well, and

I think there’s another piece you just touched on with this. Like, so we’re running a session next week, which is the $10 million marketing mindset. And it’s all the lessons learned on how people grow to 10 million or how they market and sell at 10 million plus. And what’s fascinating, what you just said is every single entrepreneur we’ve worked with at the in and around 10 million mark seeks aggressively people.

that understand how to do the thing they need to do better than them.

Karol Weyman (18:18)
Yeah.

Intrigue Media (18:20)
and bring them around them. And the folks that we see that are say stuck at a million or maybe 1.6, 1.7 and they’ve just been bumping against the ceiling, there’s a mindset of spend a little, I don’t think it’s gonna work, I don’t wanna do this, I’ll figure it out myself. And see this mindset difference is just so stark.

Karol Weyman (18:35)
Yeah.

It’s a lack of

trust. It’s a lack of trust in who you’re hiring or how you’re going about it.

the control of people and needing to have their fingers in everything. I agree, you need to know what’s going on and there’s probably a million dashboards you can find to see exactly what’s going on. Many, many solutions that have dashboards and you can see this is working, this isn’t working and you don’t need to always be, you’re hurting the process by having so much control most of the time.

Intrigue Media (19:10)
Yeah, I mean, and

it’s probably good for a point of time until you get to a certain level and then eventually you get spread too thin and then everything suffers. Do you add, is there any stories of any customers that you’ve seen over your career of just like these guys had it dialed and this is the way they thought about it and here’s a kind of an example, like is there a kind of like bright spot kind of contractor that you’ve worked with that was just like, poof, they got it.

Karol Weyman (19:32)
⁓

well, mean, I work with so many companies at this point, but it’s really…

Intrigue Media (19:40)
Mm-hmm.

Karol Weyman (19:41)
I remember working, I’m going to tell you two stories actually. One is about Walsh Construction, a company that I worked for when I was young, very young. And I was really empowered at a young age. I was in charge of their marketing. And they had…

Intrigue Media (19:44)
There it is, perfect.

Karol Weyman (19:56)
10 offices all over the country and now they have so many more. They’re such a big contractor and they’re amazing. They do it so much and they get back and they’re just super. I always love watching them still and I know people there still so it’s great. But I remember starting there and there were they were called Walsh Construction Company in one of the areas because someone misunderstood that it was Walsh Construction or Walsh Construction Company whatever it was Walsh Construction of Illinois.

they dropped the wash construction of Illinois and just did wash construction company. Then they had nine unions, so they were Archer Western and some, they had all these different names. It was like, what? Like it was.

Intrigue Media (20:35)
It’s like a multiple

personality disorder.

Karol Weyman (20:37)
Right, exactly. it was right when, in the 90s, and everything’s coming online and things are happening. And I remember them saying, well, we can’t really do that because we’re called so many different things. I’m like, that’s your first problem. And there’s so many problems with that. So we created an umbrella called the Walsh Group. And then there were some things underneath there. But everything was catered to that. And what’s so cool about websites is that I kind of was raised before websites.

I know how hard it was to brand things when everything was disjointed. You get your floppy disk and you send it out to the other office. You’re like, this is the branding. they’re like, wow, thanks. so having an online presence elevated every single person’s brand. And problems became super apparent because you had to work them out because you’re coming together with one website. I’m like, what are we going to have? 10 websites? That’s the problem that we

have right now with all offices. So we were really, it was a really cool, you know, being able to work hand in hand with the owners and other, the team leaders that were in all these offices and just having a, an incredible breakthrough and you know, contractors can be stubborn. And some of those people are like, we’re going to call it this way. These people are very passionate about what they’ve done and theirs is the best way. And this is why, and they try to sell me on like why we should keep this name and maybe

Intrigue Media (21:52)
People, people can be stubborn.

Karol Weyman (22:03)
we could be this name and they can be that name. And I remember just coming to like a senior staff meeting and sitting and talking to everybody and I’m like, everyone’s feelings were hurt. And I’m like, this is business. This is a business decision. And everyone is gonna just, this is gonna help every single one of these companies be one company, because we’re not separate companies. So being able to shift their mindset to knowing that this was…

Intrigue Media (22:24)
Right.

Karol Weyman (22:29)
something that everyone had to get on board, you know, it was not, or otherwise they were going to be left behind. Similar to AI that we talk about now, but having, you know, a single presence was going to help their brand so much. And to watch that transformation within that organization, I mean, I watched them go from like 290 million to 1.5 billion in my six years there. And now I don’t even know how much they’re worth so much. I mean, they’re amazing because they also learned

Intrigue Media (22:51)
Wow.

Karol Weyman (22:56)
to they diversify their, you know, all the different, they completely diversified their portfolio of different types of projects.

Intrigue Media (23:04)
Services,

customers.

Karol Weyman (23:05)
Yeah, everything. did everything. So, I mean, the branding was just the beginning and to watch them have that, I think that was a huge transition for me. And that was I experienced that so young then I have made it kind of a point of when I go to a company is I can see where everything is broken right away. You kind of sit and you think about it a little bit. You kind of let everybody come to kind of come to that conclusion themselves. I’m like, that’s funny about like an architectural firm. We had all these different studios and they all had their own look.

And

I’m like, again, we have to have consistency and maybe we have a silver look of the main logo and your studio can be melon colored and your studio can be red and your studio. So having everyone come on board, those are such aha moments for me to be able to convince them where it almost comes up, becomes their idea. And then they’re passionate like, well, I want to be blue. I want to be this blue. And they’ll like show you the blue. I’m like, you can be that blue that I don’t even care. Like I just wanted this.

silver one that was the main brand. So everything falls underneath that. So I guess those are some of my kind of cool experiences with that on a grander scale. But just seeing contractors be able to, the smaller contractors that are dealing with third and fourth generation ownership has also been interesting to see them be able to convince the

the owner who is going to be retiring, there’s a clear succession plan, like they’re going to be out, for them to come on board has also been really cool because then they realize, okay, this is in good hands and it’s going in the right direction. And maybe they knew that that wasn’t something that they could do for themselves, but they are able to pass it forward to the next generation.

Intrigue Media (24:46)
Yeah,

I think that’s a series of podcasts to talk about the succession plans of family businesses, multi-generation businesses, and how to deal with family dynamics and business decision making. ⁓ You know, it’s really interesting you mentioned that at a grander scale, but I think it still fits at a lot of scales because, we have a lot of companies, mean, Landscape specifically is primed for consolidation. A lot of reasons for it and it’s already started.

Karol Weyman (24:57)
you

Intrigue Media (25:11)
but it’s a segmented business. There’s a generational succession that’s gonna happen one way or another. But there’s a lot of businesses, as they get bigger, they have more resources and organic growth is not always necessarily the way to go, so they buy companies, them on. And one question we get a lot is, you know, hey, I’m gonna start this new business division. I wanna build a website for it, call it something, I wanna call it this.

you know, can you help us with it? And our first question is just, okay, well, why is it separate? Do you want to be managing multiple businesses when it is the same business? There’s an advantage to having everything under one roof and keeping things simple because as you grow, businesses become more complex. And so simplifying that is like a kind of critical role of a leader and when it comes to scale. So I think that the story you told, maybe at a larger scale.

fits perfectly with a lot of the issues that growing entrepreneurs are dealing with today.

Karol Weyman (26:02)
absolutely. I think, I mean, I see it, especially, I mean, in the, in all industries, it seems like people are getting bought up all the time everywhere. And I do feel like it’s hard for the people to get bought. And there’s such a sensitivity to

what they feel because they people are so passionate about what they are doing and they think that they’re so unique but then they just got bought out by someone that is you know they’re afraid of losing what made them special but it it’s just a name sometimes you know they they over they overthink it and i think that’s kind of interesting too that they feel like something’s been taken away when they just were given really better resources for them to be able to plan for their future

Intrigue Media (26:34)
Yeah.

and a lot of money. Yeah, well yeah, I think, you when it comes back to what you’re saying too, like a business decision, like if you decide to your business, it’s okay, you can let go anyway. ⁓ So what is in store for outdoor coffee shop over the next, you know, 90 days, 12 months? And you know, what should landscapers listening to this look out for and be aware of?

Karol Weyman (26:47)
A lot of money. Well that helps. A lot.

Thank you.

well, you know, we, you know, we launched, we stopped lunch in August and we did our hard launch at the Pool and Spa show in October. And what they should be looking out for is just, we have great influencers and you happen to be one of our influencers and we have topics that come out every month.

Intrigue Media (27:25)
I’ve never been called

an influencer before, Carol. my goodness. ⁓

Karol Weyman (27:28)
well, Rob, you know you are one, so it’s all good. yeah,

so we have these topics that come out every month and they have subtopics because we have so many market segments. So we want people to feel comfortable being able to talk about, you know, a topic that’s relatable to them and their

what they’re an expert at. But I think that’s going to be really cool because we’re talking about like what’s trending in 2026 for outdoor space. We’re talking about so many different specifics about what landscapers want to see. So and it’ll come from different people and different perspectives. So I’m really excited about our influencer program that we’ve launched. I’m excited about being able to tell people about shows that we’re going to that maybe some people can’t go to. And we’ll be able to bring articles from some of the sessions that we’re at.

we’ll be able to talk about some of the newest like equipment or drainage or irrigation like we’ll be able to bring some of the new products that they weren’t able to see at the show we can show them to them

we have soundstage, live soundstage at our trade shows that we go to. And so I think we’re really excited about continuing our trade shows and having the soundstage, the influencer. We have podcasts, we have some really great new clients that come on that are going to be able to talk about some of their products, or they’ll be able to talk about safety and compliance. They’ll be able to talk about many topics that are of interest to the industry. And so those are the things that we’re really.

interested

in. And we partner with Heritage. They’re a premier sponsor of ours and we’ve learned so much from how they are doing things too. So it’s pretty cool. We have a lot of distributors and we have a lot of manufacturers that are joining us. And so I think the sky’s the limit. Like we don’t even realize, I think we were surprised at how many clients we already have now just by going to a couple shows. And so we are excited that there’s such a need for what we’re doing. And so that’s

Intrigue Media (29:15)
Yeah,

well, I mean, it’s really neat, though. Like you’re kind of sending your team and resources out to the world and the industry. You’re consolidating and brokering the information back to entrepreneurs all across North America. Like it’s it’s it’s pretty amazing what you guys are up to. And I know you’re on a marathon this year specifically to go make that happen. ⁓ The next couple of shows you’re at, I you said World of Concrete’s coming up and everything under the sun. People can see you there if they’re going to be in Vegas or in Orlando.

Karol Weyman (29:15)
you

Yes.

Yes, yes, yes.

Intrigue Media (29:41)
⁓ Anywhere else the year might be this year, people can come check out Outdoor Coffee Shop.

Karol Weyman (29:42)
Yes.

Yeah, we’ll be at NASPA and that’s in Atlantic City and then we’ll be at the ⁓ GCSAA Golf Show in Orlando. We’ll be at Cultivate again this year for agronomics and there’s so many more. So come to it. If you come to our outdoor coffee, coffeeshop.com, you will see all the events that we are going to be at and what we’re, you know, advertising for them. It’s pretty cool.

Intrigue Media (29:47)
All right.

Awesome.

In terms of a resource, either on the site or just something maybe that you’ve gotten an aha from when it comes to your career that’s helped shape you from an author, podcast, speaker, is there anybody that comes to mind that you’d want to let people know about to go check out?

Karol Weyman (30:24)
⁓ wow. I actually…

This is going to sound crazy, but I’ve been really enjoying your podcast. The, the, the five mistakes that you make. I mean, I’ve seen a lot of them now and they’re really fantastic. So I’m learning a lot from all the different people that are our influencers. there’s a, person, John Kenny, ⁓ who I’ve known from the first coffee shop, but he has such a plethora of knowledge as a contractor and he’s able to figure out the standard operating procedures for so many contractors. And I’ve seen him help so many people. So I’m inspired.

Intrigue Media (30:33)
thank you.

Karol Weyman (30:57)
by so many of our influencers and if you go to our site you can see all the influencers and they are just remarkable and they run the gamut from you know from media gurus to attorneys that can help you with ⁓ you know safety and making sure that you’re you know in compliance in many ways and then people that are in the field that are actually doing the landscaping that have done it for many years that are just award-winning type of landscapers which is really cool too.

So, yeah.

Intrigue Media (31:24)
Super cool. So

I’m just cruising the site. If you’re listening to the podcast, check out OutdoorCoffeeShop.com. If somebody wants to reach out Carol and learn more or get involved more with you guys, what do they do?

Karol Weyman (31:34)
Well, I mean, they can go to our contact us section of our website and I’m there. I’m on LinkedIn. You know, I’m Carol Wyman with Outdoor Coffee Shop and I’m just, there’s so many people that we’d like to include in Outdoor Coffee Shop and we’re just starting. So I think there’s a lot of opportunity for people to come to us.

Intrigue Media (31:54)
Cool, well, we appreciate you sharing and coming on the show. Thanks everybody for listening to another episode of the IM Landscape Growth Podcast.

Karol Weyman (32:00)
Thank you for your time. Thank you so much.