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THE LANDSCAPE MARKETING INDEX

How the Landscape Marketing Index
Is Built

The LMI shows what landscape companies actually pay to get leads, and what those leads turn into. Every number comes from real ad accounts and real lead records. We don’t use surveys or guesses.

See How You Compare

Version 1.1. Used starting with the Q3 2026 report.

Diagram showing Google Ads, SALT lead tracking, Local Service Ads and Search Console with GA4 feeding into the Landscape Marketing Index

~200

Landscape Companies
Across the US and Canada

110K+

Inquiries
Logged since January 2025

34K+

Quotable Leads
Worth sending a quote to

$148M+

Quoted Work
The real number is higher

WHO’S INCLUDED

Who’s in the Index

We review every company one at a time before it goes in. They’re all Intrigue Media clients. We don’t buy data or borrow it from partners or associations.

INCLUDED

Design, Build and Maintenance Companies

Landscape architects and designers count too, even if they sub out their build work, because most of them install as well.

Design

Construction

Maintenance

NOT INCLUDED, FOR NOW

One-Trade Companies

Snow-only, irrigation-only and lighting-only businesses aren’t in the main numbers. That’s not because they don’t matter. They may get their own sections in future reports.

Snow Only

Irrigation Only

Lighting Only

NOT INCLUDED

Garden Centres and Supply Yards

Their counter sales get mixed in with project work and there’s no way to separate them, so they’re left out even if they also install. One supply yard alone logged nearly 30,000 sales.

Garden Centres

Supply Yards

NOT INCLUDED

Businesses Outside Landscaping

Intrigue has worked with clients in other industries over the years. They’re filtered out.

Other Sectors

DATA SOURCES

Where the Numbers Come From

Everything is pulled straight from live ad accounts and lead tracking. We don’t estimate or model anything.

  • Google Ads
    What was spent, how many people clicked and how many leads came in, by campaign
  • SALT (our lead tracking tool)
    Where each lead came from, whether it was quotable, and what it was quoted and sold for
  • Local Service Ads
    What Google Guaranteed ads cost and how they did compared to regular Google Ads
  • Google Search Console and GA4
    How companies show up in search, how many people visit their sites and how many of those visitors reach out

REPORT SCHEDULE

Four Reports a Year

Each one comes out about 60 days after the period ends.

Lead numbers (how many leads, what they cost, how many were quotable and which channels they came from) cover the period that just ended.

Dollar numbers (quote value, sale value, job size and close rate) look back one year. Quotes and sales often get logged weeks or months after the first call, so we give them time to come in.

ReportCoversComes Out
Q1Jan to MarEarly June
H1Jan to JuneEarly Sept
Q3July to SeptEarly Dec
AnnualJan to DecEarly March

RESIDENTIAL AND COMMERCIAL

Residential vs. Commercial

The ad numbers and the lead numbers cover different kinds of work, so read them a little differently.

Read ad numbers as residential and lead numbers as a mix of both.

Ad numbers are residential only. Residential and commercial ads run as separate campaigns, so they’re easy to keep apart

Lead numbers include everything. About 45% of these companies also do commercial work, and the lead records don’t say which is which

Commercial ad numbers are coming. We track them, but there isn’t enough data to publish yet

Learn About The LMI
A residential home and a commercial office campus, both with professional landscaping

DATA HANDLING

How We Handle the Data

GEOGRAPHY

Only US & Canada Leads

Leads from outside both countries are removed. Leads with no country listed stay in, since they’re quotable more often than average.

MISSING DATA

Gaps Are Never Filled In

If a company didn’t record a number, we don’t guess it. We leave them out of that calculation and say so.

OUTLIERS

Odd Numbers Get Reviewed

If a number looks way off for a company, someone who knows that account checks it. Nothing is deleted automatically.

SAMPLE SIZE

Small Samples Get Flagged

If a figure is based on only a few companies or leads, we point that out right next to the number.

CURRENCY

Dollars Aren’t Converted

US and Canadian dollars are added together with no exchange rate. About 83% of quote dollars come from US companies.

REVISIONS

Past Numbers Get Updated

Each report reruns past periods with the latest data, so older numbers can shift a little as late quotes come in.

LIMITATIONS

What to Keep in Mind Before You Compare

Read these first. The ones at the top matter most.

  • These are all Intrigue clients
    Every company here chose to hire a marketing agency and stuck with it. The LMI shows what’s possible with professional help, not what the average landscape company gets
  • The group keeps growing
    New companies join over time, so a bigger total doesn’t mean the industry grew. That’s why we publish rates and averages instead of totals
  • Dollar amounts are entered by hand
    Only about half of companies log their quote values. Focus on the patterns and comparisons more than exact dollar figures
  • Recent dollar numbers aren’t complete yet
    Quotes and sales get logged late, so dollar figures are published a year behind
  • “Quotable” is decided in different ways
    Some companies mark their own leads. Others use automatic keyword rules

DEFINITIONS

What the Terms Mean

The exact rules behind each number, so you can compare your own fairly.

Questions About the Index?

Ask us how it’s built, or book a call to see how your leads, costs and close rates stack up.