The Head of Results is the guardian of client ROI.

This Director of Performance Marketing role at Intrigue is responsible for owning paid media, conversion systems, and growth strategy across our client base.

At Intrigue, we have the data, the niche (landscape entrepreneurs across North America), and the vision. We need the Architect to help us continue to build the engine. You aren’t just managing ads, you are defining how an entire industry wins online.

You own the performance of our paid media and conversion ecosystem. You translate data into direction, direction into systems, and systems into consistent client growth. You are the strategic partner to our COO and the bridge between paid media execution, website performance (CRO), content strategy, and client outcomes.

Your success is measured by one thing: Are our clients growing?

You don’t need to be a master of everything on day one, but you do need to be a master of learning.

Strategic Leadership & Data Synthesis
Dive deep into our Landscape Marketing Index (LMI) in Datorama, to extract insights and build reporting systems that make data-driven decision-making simple, clear, and actionable for the leadership team.

Paid Ads & Meta Playbook
Own Google Ads performance. Architect and standardize a world-class Meta Ads Playbook for landscaping businesses, turning social platforms into predictable lead-generation systems.

Conversion Rate Optimization (CRO)
Work cross-functionally with web designers & developers to improve landing page performance and overall conversion rates.

The SEO-Paid Bridge
Collaborate with the Organic Traffic & SEO teams to ensure paid strategies are strengthened by organic insights.

Team Mentorship
Support and elevate the Paid Ads team by providing the systems, guidance, and accountability they need to consistently hit performance targets.

Automation & Innovation
Identify and implement AI and automation opportunities to improve efficiency and performance.

Learn more about Intrigue and our approach to marketing.

You will be responsible for ensuring paid advertising campaigns consistently achieve or exceed client performance goals through world-class strategy and systematic execution.

• Ensure client retention by keeping campaigns consistently hitting and exceeding growth targets
• 95%+ of paid advertising clients are on track or surpassing their defined MAP (Market Action Plan) goals
• Successful implementation of a data-driven reporting dashboard used weekly by the leadership team to drive 100% data transparency
• Completion and rollout of the standardized Intrigue Meta Ads Playbook, resulting in a measurable decrease in CPL across the landscaping niche

• 40% Strategy & Architecture: Building the Meta Playbook, LMI dashboards, and CRO recommendations
• 25% Analysis & Reporting: Deep dives into campaign data and supporting the COO with performance insights
• 20% Team Support & Collaboration: Mentoring the Paid Ads team and collaborating with Web/Content departments
• 15% Innovation & Research: Staying ahead of North American lead gen trends and identifying new opportunities

Mandatory Qualifications (Experience & Proven Results)

• 5–8+ years in performance marketing with clear ownership of strategy and outcomes (not just campaign execution)
• Demonstrated success managing and optimizing meaningful ad spend ($500K+ annually across accounts or channels)
• Proven track record of improving key performance metrics, including:
  • Decreasing Cost Per Lead (CPL)
  • Increasing Conversion Rates (CVR) through landing page or funnel improvements
  • Improving ROAS through strategic changes (not just increasing budget)
• Experience working with lead generation businesses (home services preferred)
• Proven ability to build or significantly improve reporting systems or dashboards used to guide decision-making (e.g., Datorama, Looker, or similar)
• Hands-on experience identifying and implementing conversion rate optimization (CRO) opportunities

Evidence of Ownership & Impact

You can clearly demonstrate:

• What you owned, what you changed, and the measurable outcome
• How you’ve built or improved systems, playbooks, or processes (not just managed campaigns)
• Experience managing multiple accounts or complex performance environments with accountability for results
• A pattern of increasing responsibility, scope, or impact over time
• Experience making decisions without full clarity and taking ownership of the results

Core Competencies

• Systems thinker and builder (you improve how things work, not just what’s in front of you)
• Strong communicator and active listener
• Highly organized with strong time and priority management
• Resilient and adaptable in a fast-paced, evolving environment
• Honest and direct, especially in difficult situations

How You Show Up (CFLLATT)

• You follow through on commitments without needing to be chased
• You take ownership of results — especially when things don’t go as planned
• You actively seek feedback and apply it
• You have a strong learning mindset and apply new knowledge quickly
• You contribute to a positive, high-performing team environment

Do not apply for this role if:

• You prefer executing tasks over owning outcomes
• You need detailed direction before taking action
• You’ve primarily worked within rigid systems and struggle with ambiguity
• You avoid difficult conversations with clients or teammates

• Competitive Salary: $95,000 – $115,000 based on experience
• Performance Bonus: A structured bonus program tied directly to client performance and system implementation. When our clients win, you win
• Benefits that Matter: Comprehensive health coverage and perks to support you both at work and in life
• Growth Opportunities: We invest heavily in your personal and professional development. Whether it’s a masterclass or a leadership summit, we support your growth

Career Growth & Development Opportunities

As the Head of Results, you are on a leadership track. As we continue to scale our landscaping niche across North America, this role has the potential to grow. We don’t just hire for where you are today; we hire for where you can lead us tomorrow.

Impact That Matters
You aren’t just moving numbers on a screen. You are helping family-owned landscaping businesses buy their next truck and hire their next crew member. Your systems directly impact real people and real communities.

Leadership Track
As the right hand to the COO, you are a foundational leader. As our niche scales, so does your influence.

This is a builder role. 

If you want structure, clear instructions, and a defined playbook — this isn’t it.
If you want to take ownership, build systems, and drive real business outcomes — apply.

Intrigue Media Solutions Inc. is an equal opportunity employer committed to fostering an inclusive, accessible, and equitable workplace where all team members and applicants are treated with dignity and respect. We are committed to compliance with the Accessibility for Ontarians with Disabilities Act (AODA), the Ontario Human Rights Code, and the Employment Standards Act (ESA). We will provide accommodations throughout the recruitment, selection, and employment process for applicants and team members with disabilities, in accordance with all applicable legislation. If you require accommodation at any stage of the hiring process or during employment, please contact [email protected] or call 1-877-240-0305. We will work with you to meet your needs and ensure a barrier-free experience.