Content Marketing Strategist

Content is easier to create than ever before. Great content is not.

Anyone can generate words.

Very few people can create content that earns trust, generates qualified leads, influences decisions, and helps a business grow.

The difference isn’t writing ability. It’s judgment.

Knowing what matters.
Knowing what to challenge.
Knowing what to improve.
Knowing how to turn business goals into marketing that produces real outcomes.

That’s what we’re looking for.

Empowering Leaders to Strengthen Communities.

Intrigue partners with landscape business owners across North America, the entrepreneurs who form the backbone of our communities and economies, to help them attract better opportunities, build stronger teams, and create lasting impact.

Our work goes beyond marketing. We help business owners clarify their direction, improve how they operate, and build companies they’re proud of.

We’re building the gold-standard in marketing for landscape businesses.

That mission is challenging, meaningful, and requires exceptional people.

This isn’t the right opportunity for everyone.

You’ll be trusted with meaningful responsibility. You’ll work directly with business owners.

You’ll often encounter situations where there isn’t a perfect playbook. You’ll be expected to think critically, communicate clearly, and take ownership without waiting for instructions.

You won’t be micromanaged. You’ll be trusted to lead.

If you need constant direction, prefer rigid structure, or want someone else to be responsible for outcomes, you probably won’t enjoy working here.

If you enjoy learning, solving problems, improving systems, and helping people succeed, you’ll likely thrive.

As a Content Marketing Strategist, you’ll help landscape business owners generate more qualified leads through strategic content marketing and organic growth initiatives.

You’ll work directly with clients to understand their goals, develop content strategies, improve content quality, and ensure our work supports measurable business outcomes.

This is not primarily a writing role.

You’ll spend more time leading conversations, improving content, solving problems, and driving projects forward than creating content from scratch.

Success is measured by the trust you build, the quality of your judgment, and the results you help create.

Client Leadership & Experience

You will often serve as the primary point of contact for content-related initiatives and play an important role in shaping the client experience. A big part of your role is helping clients contribute the knowledge, insights, and feedback needed to create effective content that attracts qualified organic traffic and supports business growth. The quality of our work depends on the quality of the conversations we have with clients.

You will:

• Lead onboarding, planning, lead generation, Own The Search, and website review sessions
• Gather the insights required to execute effective content marketing strategies
• Help clients understand content priorities, recommendations, and next steps
• Facilitate productive conversations that create clarity and alignment
• Manage expectations around timelines, deliverables, and priorities
• Build trust through preparation, responsiveness, and follow-through
• Serve as a reliable point of contact for content-related initiatives

This role is client-facing. Success requires strong communication, preparation, organization, attention to detail, and the ability to consistently follow through on commitments.

Content Quality & Editorial Leadership

You’ll serve as the final quality gate before content is published or delivered to clients. You’ll review, improve, and refine content across websites, blogs, emails, landing pages, and supporting marketing assets.

This includes:

• Transforming AI-generated drafts into client-ready content
• Identifying inaccuracies, weak claims, and generic messaging
• Improving clarity, structure, readability, and persuasiveness
• Ensuring content aligns with client goals and business objectives
• Maintaining brand voice consistency across channels
• Applying appropriate editorial standards based on audience and format
• Protecting the quality and reputation of our work

Your success will be measured by the quality of the content that leaves your desk.

Content Strategy & Organic Growth

You’ll help clients attract qualified organic traffic and generate leads through strategic content marketing.

You will:

• Develop content plans aligned with business goals
• Identify opportunities to increase lead generation through organic marketing
• Translate SEO recommendations into actionable content initiatives
• Plan website, blog, email, and supporting content campaigns
• Prioritize content based on client goals, search demand, and seasonal opportunities
• Help clients focus on the content opportunities most likely to create business results

You won’t simply create content. You’ll help determine what content is worth creating in the first place.

AI-Assisted Content Production

AI is an important part of how we work.

You’ll use AI to improve the quality, consistency, and efficiency of our content production process.

You will:

• Build and refine prompts
• Evaluate AI outputs critically
• Improve content through prompt iteration
• Identify weak content before publication
• Contribute to workflow and prompt improvements

Strong judgment matters more than prompt-writing ability.

Team Collaboration

You’ll work closely with teammates across SEO, design, development, advertising, account management, and project management.

You will:

• Coordinate content implementation and publishing
• Support website development and content deployment
• Help maintain momentum across sprints
• Communicate proactively with teammates and clients
• Contribute ideas that improve quality, efficiency, and client outcomes

Great work happens when talented people collaborate effectively.

First 90 Days

• Learn our clients, systems, and standards
• Begin managing content workflows independently
• Lead client content sessions confidently
• Take ownership of content quality from draft through publication
• Build trust with clients and teammates through strong follow-through

Within Your First Year

• Become a trusted resource for clients
• Consistently deliver high-quality content with minimal revisions
• Help clients generate more qualified organic traffic and leads
• Improve the efficiency and quality of our content systems
• Take ownership of outcomes and contribute to the growth of the team

Required

• 3+ years of experience in content marketing, content strategy, communications, journalism, or a client-facing marketing role
• Experience editing and improving content created by others
• Strong written and verbal communication skills
• Experience managing multiple projects and priorities simultaneously
• Experience using AI tools such as ChatGPT, Claude, Gemini, or similar platforms
• Confidence leading client conversations and presenting recommendations

Nice to Have

• Agency experience
• SEO, AEO, GEO experience
• Lead generation experience
• WordPress experience
• Experience with SEMrush, Mailchimp, Canva, GoHighLevel, or similar platforms
• Experience improving workflows, systems, or operational processes

To help us identify candidates who are genuinely interested in the role, we may ask applicants to complete short written responses as part of the application process.

Intrigue may use technology, including artificial intelligence (AI), to support certain aspects of the recruitment process, including application review and candidate screening. All hiring decisions are ultimately made by members of our team.

This posting is for an existing vacancy.

Accessibility & Inclusion

Intrigue Media Solutions Inc. is an equal opportunity employer committed to fostering an inclusive, accessible, and equitable workplace where all team members and applicants are treated with dignity and respect. We are committed to compliance with the Accessibility for Ontarians with Disabilities Act (AODA), the Ontario Human Rights Code, and the Employment Standards Act (ESA). We will provide accommodations throughout the recruitment, selection, and employment process for applicants and team members with disabilities, in accordance with all applicable legislation. If you require accommodation at any stage of the hiring process or during employment, please contact [email protected] or call 1-877-240-0305. We will work with you to meet your needs and ensure a barrier-free experience.