Marketing investment depends on your growth goals, competition in your service area, and how much foundational infrastructure needs to be built.
As a general benchmark, growing landscape companies typically invest 2–5% of annual revenue into marketing.
That percentage may be slightly higher in the first year if:
- You’re building foundational assets (website, SEO, CRM, automation)
- You’re entering a competitive market
- You have aggressive growth goals
- You’re launching new services
Because we specialize in the landscape industry, we align your marketing investment with your production capacity, profit margins, and seasonal demand, ensuring your budget supports profitable growth, not just more estimates.
Our goal is to create a marketing system that delivers consistent, measurable results, not unpredictable spikes in lead volume.