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How to Turn Reviews Into a Marketing Machine

A Smarter Way for Landscaping Businesses to Attract More Customers

Getting reviews is great. But using them to grow your business? That’s next level.

The landscaping companies that win long-term don’t just hope for reviews — they build systems around them. They use them to build trust, get more jobs, and make marketing easier.

Here’s how to do the same.

1. Involve Your Crew

You’re not at every job. Your crew is.

That’s why they’re a key part of building your online reputation. When your team is part of the process, it becomes easier to get consistent, high-quality reviews.

How to get them involved:

  • Give small rewards when a customer mentions their name in a review

  • Recognize top performers during team meetings

  • Create a simple “review leaderboard” to keep things fun and competitive

Example:
Gelderman Landscape Services made this part of their culture. Now they have over 300 Google reviews and strong local visibility.

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2. Turn Reviews Into Weekly Content

Don’t let good reviews sit untouched. Turn them into content that builds trust and shows proof of your quality.

Here’s a simple approach:

  • Use Canva to design clean templates that highlight customer feedback

  • Post one review each week on Instagram or Facebook

  • Always include a link back to your Google review form, so others can leave their own

Real customer voices build more credibility than polished ads ever will.

3. Respond to Every Review

Every review is a chance to show potential customers that you’re paying attention and that you care.

Responding also helps your local SEO, showing Google that your business is active and engaged.

Four simple rules to follow:

  1. Thank the reviewer

  2. Keep it short and honest

  3. If it’s negative, take the conversation offline

  4. Offer a clear way to follow up

Example for a critical review:

“Thanks for sharing your feedback. We always want to improve. Please contact [Your Name] at [Phone/Email] so we can make it right.”

Handled well, even negative reviews can become opportunities to build trust.

4. Set Up a System That Runs Without You

If you’re relying on memory, sticky notes, or casual reminders to ask for reviews, you’ll get spotty results at best. The truth is, great reviews don’t happen by accident. They come from a repeatable system.

The goal is simple: make it easy for customers to leave a review, and make it happen automatically after every job.

What a simple review system looks like:

  1. Automate the Ask
    Use your CRM or invoicing tool to trigger a message the moment a job wraps. This can be a text or email that goes out thanking the customer and asking for a quick review. No need to reinvent the wheel. Tools like The Landscape CRM can help.
  2. Make the Link Friction-Free
    Don’t ask people to search for you online. Drop them directly on your Google review form with one click. The fewer steps they have to take, the more likely they’ll follow through.
  3. Track What Matters Set up a basic tracker (Google Sheet, CRM dashboard, or review management tool) to:
    1. Count how many reviews you’re getting weekly or monthly
    2. Identify which team members are mentioned most often
    3. Spot trends in customer feedback

This gives you insight into what’s working, who’s going above and beyond, and where to improve.

Want to Turn Reviews Into a Growth Tool?

You’re already doing the hard part by providing excellent service. A few small tweaks can make sure more people hear about it.

If you want help building a simple system that turns your reviews into a marketing advantage, we can help. As a landscape marketing agency, this is what we do.

Click Here to Get in Touch