Let’s face it: running a landscaping business and trying to stand out online can feel like you’re trying to find a needle in a haystack. With the constant competition, ever-changing algorithms, and an endless to-do list, it’s easy to feel stuck in the weeds. But here’s the good news: Google’s Search AI is like a smart assistant that is always on the lookout for businesses doing things right. If you get it right, you’ll appear in the right search results at the right time. And here’s how.

Here’s the kicker: Google doesn’t just focus on keywords anymore. It also cares about trustworthiness and how helpful you are to people. Google Search AI is always on the lookout for businesses that provide quality service and have a strong reputation for delivering results.

And that’s where reviews come in. Positive reviews signal to Google that your business is trustworthy and reliable. The more glowing reviews you have, the more likely Google is to show your business to the right people at the right time.

One of the easiest things you can do to get noticed is update your Google My Business profile. This is your online storefront, where Google and potential clients get important details about your business. Ensure your profile has up-to-date contact info, business hours, and photos.

After updating their profile, one landscaping company found they were getting more calls and website visits. By making sure Google knew they were open for business and offering up-to-date details, they got noticed by more potential customers. Don’t skip this step—Google and customers alike value accuracy.

Pro Tip: If you want to get more visibility, encourage your happy customers to leave reviews directly on your Google My Business page. Google’s AI takes note of the feedback, which can help you rank higher locally.

Another strategy that works is creating blog posts and content that help solve problems. For instance, topics like “How to Keep Your Lawn Healthy in Winter” or “5 Steps to Prepare Your Garden for Spring” are exactly the kinds of things potential clients are searching for.

Google loves content that’s relevant and helpful. By creating posts that address customer pain points, you’re more likely to be seen as a trusted source, which can bump up your rankings.

Pro Tip: Add a call to action at the end of your posts. Something like “Need help with your garden? Contact us today for expert landscaping services!” This not only boosts your SEO but also helps convert readers into leads.

Here’s how you can start gathering reviews today:

• Ask After Every Job: Once you finish a project, send a simple message asking your clients to leave a review. Include a direct link to make it easy.

• Respond to Reviews: Don’t just collect reviews—engage! Thank your clients for their feedback and show that you care about their experience. Google’s AI loves this kind of interaction.

• Show Off Your Reviews: Don’t keep glowing reviews hidden. Share them on your website and social media to build trust with future clients.

If you’re unsure how to ask, download the 5-Minute Google Review Playbook for Landscapers, and we’ll walk you through it step-by-step.

Download the 5-Minute Google Review Playbook for Landscapers

ith more people using voice assistants like Google Home or Siri, businesses need to adjust their content to match how people speak. Instead of just optimizing for traditional search terms, think about how people actually talk. For example, people might search “Who’s the best landscaper in town?” or “Where can I find a landscaper near me?”

One landscaping company noticed that after adjusting their content to match voice search queries, they saw an increase in search results. So, focus on natural, conversational language to help your business get discovered more easily.

Pro Tip: Focus on question-based content. Structure your content around frequently asked questions that potential clients might voice search, like “How do I prepare my garden for summer?”

Another smart move is using tools like Google Analytics to see what’s working and what isn’t. With this data, you can adjust your website’s content to target the right keywords and improve your visibility. Google’s AI rewards businesses that make changes based on real data.

Pro Tip: If you don’t have Google Analytics yet, it’s free and easy to set up. Even if you don’t track every metric, start with basic traffic data to understand what’s driving visitors to your website.

Here are additional ways to improve your landscaping business’s visibility:

1. Optimize for Local Search: Use local keywords in your website content, like “landscaping services in [Your City].” Ensure your Google My Business profile is fully updated with accurate information.

2. Make Your Website Mobile-Friendly: With more searches happening on mobile devices, ensure your website is responsive and loads quickly on smartphones.

3. Create Local Content: Write blog posts about local landscaping trends, tips, and seasonal services. This makes your business more relevant to your area.

4. Engage on Social Media: While Google doesn’t rank social media directly, your presence on platforms like Instagram and Facebook can drive traffic to your website and build your credibility.

Getting noticed by Google’s Search AI doesn’t have to be a guessing game. It’s about following simple, proven strategies that are already helping other businesses in the landscaping industry get ahead. Whether it’s updating your Google My Business profile, creating helpful content, or asking for reviews, these steps are working for others and can work for you too.

By focusing on what Google’s AI values—trust, relevance, and engagement—you’ll be on the right path to improving your visibility and attracting more clients.

Ready to start collecting Google reviews and boosting your online presence?