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The $10M Landscape Growth Scorecard: How Do You Stack Up Against North America’s Industry Leaders?

Based on data from 300+ landscaping companies across North America, see how your business measures up.

You’ve built a strong landscaping business. You’re winning projects, building your brand, and keeping your crews busy. But lately, growth feels unpredictablae, and each new level of success seems to bring more moving parts.

If your company is between $3M and $7M in annual revenue, you’re not alone. That’s where most owners hit a ceiling. The effort is there, but clarity is missing.

That’s why we created the $10M Landscape Growth Scorecard. It’s a 5-minute self-assessment built from our work with over 300 landscape companies across North America. The Scorecard reveals where your business stands, what’s slowing it down, and what to focus on next to scale with less stress and stronger profits.

Complete the Scorecard

The Scorecard measures your business across 10 key growth drivers that separate hands-on operators from strategic CEOs, including lead flow, sales systems, brand reputation, and operational efficiency.

When you finish, you’ll see your Growth Score and learn which of the three growth stages your company falls into. Then, you can explore the industry benchmarks below to see how your results compare to over 300 landscaping companies across North America.

How Top Landscaping Companies Measure Success

Across 300+ landscaping companies in North America, one clear pattern stands out, the most profitable, sustainable businesses don’t just work harder; they track the right numbers.

Top performers have built repeatable systems that make growth predictable, not chaotic. They know how fast to respond to new leads, what margins to aim for, and how their brand reputation affects sales.

Here’s how the top 10% compare to the industry average, and what you can use as your benchmark for improvement.

MetricTop 10% LandscapersAverage Performer
Google Reviews200+45
Website Conversion Rate4–6%1–2%
Response Time to Leads< 15 minutes3–24 hrs
Cost per Lead (Design Build)$120-$200$250-$400
% of Leads Closed35-45%20-25%
Jobs Closed per Salesperson70-10030-50
Gross Margin50–55% 35–45%
Labor Cost % of Revenue~30%40%+
Net Profit Margin10–14%4–6%
Reviews per $ Revenue1 per $50K1 per $150K

Once you know your score, the next step is understanding why companies in this stage hit a ceiling.

Read Part 2: The Growth Gap, to see what’s actually holding most $3M–$7M landscaping companies back and how to get unstuck.

→ Continue to Part 2