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Be Where the Right People Hang Out

Because the best clients don’t come from Google; they come from good conversations.

Your next great client probably isn’t scrolling through search results at night comparing quotes.

They’re texting their builder. Asking their realtor. Talking to their neighbour on the golf course.

And when those conversations happen, the landscaper whose name gets mentioned isn’t the one running more ads. It’s the one people already trust.

Network is your Networth

Sometimes, growth isn’t about doing more marketing. It’s about connecting with the people who already influence your ideal clients.

That might include:

  • Builders who get asked for referrals every week
  • Realtors who know when someone has just bought a new property
  • Property managers who oversee multiple landscapes

When you build relationships in the right circles, opportunities start finding you.

Step 1: Get Clear on Who You Want to Reach

Not every lawn is your lawn.

Take a moment to define who you really want to work with. Are your services best suited for luxury homeowners, high-end builders, or commercial developers?

Once you know that, think about whom those clients already trust, and start showing up where those connections happen.

Two golfers high fiving on a golf course

Step 2: Spend Time Where Relationships Begin

Visibility doesn’t always come from ads or algorithms. Often, it comes from being part of the community.

Some great places to connect include:

  • Golf tournaments and builder events
  • Charity galas and local fundraisers
  • Country clubs and chambers of commerce

You don’t have to work the room. Just be present, be curious, and let people get to know you.

Step 3: Build Relationships That Last

Good things happen when your name gets passed around by people who believe in your work.

A single builder, realtor, or designer can open doors to multiple clients. And over time, those introductions create a steady flow of referrals that money can’t buy.

Simple Actions to Get Started

  • Sponsor a golf hole and strike up conversations
  • Offer a landscape design to a charity auction
  • Join Rotary or your local builder’s association

Little steps like these help you become known, trusted, and remembered.

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Ready to Grow Faster?

Want more strategies like this? Check out our $0–$1M Growth Playbook and learn how to network your way into the right circles.

Download the Guide