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Be Where the Right People Hang Out

If you’re running Google Ads and seeing strong results, good! That means your foundation is solid. Google Ads is one of the most powerful tools for growing a landscaping business. It’s fast, efficient, scalable, and when done right, it brings in high-quality leads without consuming your time. It works, and it continues to work.

However, if you’re aiming to grow beyond $1M, $5M, or $10M, there’s another layer to consider.

Because your A-clients, the ones who value quality, pay premium rates, and refer others, don’t only come through search. They come through people. Through builders, brokers, neighbours, and trusted connections. They don’t just trust websites. They trust word of mouth.

That’s why adding strategic, relationship-based networking to your growth plan isn’t a pivot away from ads, it’s a force multiplier. It’s not either/or. It’s ads plus influence. Traffic plus trust. Together, they unlock a faster, smoother path to scaling.

Network is your Networth

Sometimes, growth isn’t about doing more marketing. It’s about connecting with the people who already influence your ideal clients.

That might include:

  • Builders who get asked for referrals every week
  • Realtors who know when someone has just bought a new property
  • Property managers who oversee multiple landscapes

When you build relationships in the right circles, opportunities start finding you.

Step 1: Get Clear on Who You Want to Reach

Not every lawn is your lawn.

Take a moment to define who you really want to work with. Are your services best suited for luxury homeowners, high-end builders, or commercial developers?

Once you know that, think about whom those clients already trust, and start showing up where those connections happen.

Two golfers high fiving on a golf course

Step 2: Spend Time Where Relationships Begin

Visibility doesn’t always come from ads or algorithms. Often, it comes from being part of the community.

Some great places to connect include:

  • Golf tournaments and builder events
  • Charity galas and local fundraisers
  • Country clubs and chambers of commerce

You don’t have to work the room. Just be present, be curious, and let people get to know you.

Step 3: Build Relationships That Last

Good things happen when your name gets passed around by people who believe in your work. A single builder, realtor, or designer can open doors to multiple clients. And over time, those introductions create a steady flow of referrals that money can’t buy.

Simple Actions to Get Started

  • Sponsor a golf hole and strike up conversations
  • Offer a landscape design to a charity auction
  • Join Rotary or your local builder’s association

Little steps like these help you become known, trusted, and remembered.

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Ready to Grow Faster?

Want more strategies like this? Check out our $0–$1M Growth Playbook and learn how to network your way into the right circles.

Download the Guide