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Why Fewer People Are Finding You on Google (and What to Do About It)

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Why Fewer People Are Finding You on Google

(and What to Do About It)

If your customers find you through Google, this matters.

Google has made some big changes. It now gives people direct answers instead of just showing links. Ads work differently. Videos show up more often. And it’s harder to tell where your leads are coming from.

At Intrigue, we help businesses get found online and turn traffic into real leads. Here’s what’s changing and how we help our clients stay ahead.

1. If Your Google Ads Are Slowing Down

You were getting leads. Then things dropped off.

That doesn’t always mean something is broken. It could be:

  • A slow season

  • More competitors in your space

  • Changes in how people search

  • A setup that used to work but doesn’t anymore

What we do
We look at everything that could be causing the dip. If your ads need fixing, we handle it. If they need a full rebuild, we do that too. Either way, we keep leads flowing while we make improvements.

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2. When Your Google Ads Need a Fresh Start

Google ad accounts can get messy over time. Even if you keep spending money, results drop.

You might notice:

  • Your ads show up for the wrong things

  • You are paying for clicks that don’t turn into business

  • Your results have been flat for a while

What we do:
We always try to fix first. If that doesn’t work, we smartly rebuild the account. We do it step by step, so your results don’t crash while we clean things up.

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3. It’s Harder to Know What’s Bringing in Leads

It used to be simple. Someone clicked an ad and called you.

Now people might:

  • See an ad

  • Check your website

  • Ask a friend

  • Look you up again later

Which part actually brought them in? That’s not always clear.

What we do:
We help you track all of it. We connect the dots so you know which parts of your marketing are helping you win and which parts are just draining money.

4. Google Is Giving Answers Without Clicking

This one’s new.

Google is testing a feature where people type a question and get an answer right in the results. No need to click a website.

That means:

  • People might never visit your site

  • Even if you “rank,” you might not get the lead

What we do
We help create content Google can pull into its answers. That way, even if people don’t click, your business is still part of the conversation.

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5. YouTube Is a Missed Opportunity for Most Businesses

YouTube is not just for videos. People use it like Google.

They search for:

  • Reviews

  • How-to videos

  • Advice before buying

And since YouTube is owned by Google, those videos also show up in search results.

What we do
We help you make simple, useful videos that get seen. They help people trust your business and can be reused on your website and social media.

Bottom Line

Google is changing how people search and how they decide who to call or hire.

If your marketing hasn’t changed with it, you could be missing out on leads.

At Intrigue, we are helping clients:

  • Stay updated on what works now

  • Fix what’s holding them back

  • Show up in the new search results

  • Use video to build trust and get more leads

Want to know what this means for your business?

Book a free call with our team. We’ll help you figure out what’s working, what’s not, and where you can grow next.

Click Here to Get in Touch