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Independent Tree Service: Rooted in Expertise, Growing with Strategy

I met Rob and Vanessa with Intrigue at a trade show in my home state of Florida. They are great people and we simply clicked.

Our family business, Independent Tree Service, was established in Tampa, FL 47 years ago by my Dad. We partnered with Intrigue Media this past November 2024 to throw gasoline on an already hot burning fire ($4M annual). Intrigue created us a new website and had it live on the internet within a week!

Alex McBain is a pleasure to work with during our monthly check-in calls and provides valuable guidance regarding our online Google Ad spend. We are actually increasing our Google Ad spend as an experiment to see if we can make our office phone catch on fire with inbound calls.

To everyone at the Intrigue team — You folks are doing a great job for us, and it is fun working with you. Let’s keep it going!”

— Jordan Upcavage | Vice President | Independent Tree Service

Portrait of a man smiling, wearing a black shirt with 'Independent Tree Service, Inc.' embroidered on it, standing in front of a lush green tree-filled background.

Jordan Upcavage
Vice President, Independent Tree Service

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Jordan, his dad Jerry, and his sister Christi on their annual family vacation in Key West.

Expert Care, Consistent Leads, Year-Round Growth

Independent Tree Service is a trusted name in arboriculture, known for their expert tree care services, non-pressure sales approach, and a well-equipped, uniformed in-house team. While their business flourishes during peak hurricane season, they faced a challenge with lead generation during the slower months between November and February. They needed a solution to maintain consistent growth year-round and ensure they weren’t relying solely on seasonal peaks.

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The Challenge They Faced

Independent Tree Service experienced seasonal fluctuations in lead generation, especially during the slower months from November to February. While their business thrived during the peak hurricane season, they struggled to maintain consistent growth during the off-season.

Additionally, their online visibility outside peak season was limited, which made it difficult to attract new leads year-round.

They also lacked a streamlined lead generation and conversion strategy, which impacted their ability to generate consistent, qualified leads and fully capitalize on their potential throughout the year.

The Path Forward

With tailored strategies for sustained success, Independent Tree Service began to see the kind of consistent growth that aligned with their reputation.

A Website That Drives Consistent Leads Year-Round

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The new website wasn’t just polished—it was designed to drive action. Whether potential clients are browsing tree care options or ready to book a service, the clear calls to action and user-friendly design help visitors take the next step with ease.

Result:
From March 1–May 8, 2025, engaged traffic increased by 1.32%, and those visits were turned into real conversations and qualified leads.

Visit the Independent Tree Service Website →

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Unlocking Growth for Independent Tree Service with Smart SEO

Independent Tree Service already had the expertise—they just needed the right people to find them. By aligning their new website with what homeowners were actively searching for, we helped them increase their online visibility and attract more qualified leads. This intentional approach powered their year-round growth, connecting them with the right customers at the right time.

Result:

  • Referring domains grew from 68 to 119

  • Traffic soared by 95% from April to May 2025

  • Organic search rankings in the top 100 skyrocketed from 178 to 1,000

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Ads That Bring Quality Leads and Maximize ROI

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We used a mix of search ads, Performance Max, and Local Service ads to target high-intent homeowners looking for tree care services. Our campaigns were fine-tuned for lead generation, with detailed tracking through WhatConverts to give real-time insights into performance. Continuous monitoring and smart adjustments ensured the ads performed at their best.

Result:

  • Over 300 leads driven by Google Ads in 2025

  • Achieved a 5:1 ROI on Google Ads investment

  • 58% conversion rate from leads to quotable leads

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A Strategic Success for Consistent Growth

What Independent Tree Service needed wasn’t more leads during their peak season—it was steady, year-round growth. By refining their website, optimizing their SEO strategy, and running strategic paid ads, we helped eliminate seasonal dips and kept qualified leads flowing even during slower months. The result: continuous growth driven by actionable strategies and clear, measurable results.

They brought the expertise; we brought the strategy.

Ready to grow your business?

Clear strategies. No pressure. Just a team dedicated to your growth.