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Bradley Landscape Development: Strategic Growth in Action

A team of eight professionals posing together in a modern office space, wearing branded shirts with the company logo. They are smiling and standing in a relaxed, collaborative pose.

Strong Relationships. Sharper Reach.

Bradley Landscape Development’s journey began in 1989, rooted in a passion for crafting beautiful outdoor spaces and building meaningful relationships with clients. Over the years, their reputation for excellence in custom residential landscaping and maintenance became well-established in North County San Diego. But even with a solid reputation and a growing base of loyal clients, they recognized that their growth wasn’t keeping pace with their potential. The challenge was clear: they needed a marketing strategy that matched the quality and craftsmanship of their work, one that would help them reach the high-end clients they were capable of serving.

Like many landscaping companies, Bradley Landscape faced challenges with growing their presence in premium markets, but they were ready to evolve. The key? A strategy that was as thoughtful and intentional as their landscaping work.

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The Challenge They Faced

While Bradley Landscape Development had built a strong reputation for excellence, they recognized the opportunity to attract more leads from the high-end neighborhoods they aimed to serve. Despite their strong presence, their growth wasn’t fully aligned with the potential they knew was possible.

Additionally, although their website was drawing visitors, they saw room for improvement in guiding those visitors toward taking action. With no clear system for tracking leads or understanding which marketing efforts were driving the best results, they knew that refining their approach would be key to unlocking their next phase of growth.

The Turning Point

By setting clear, measurable goals and focusing on smarter, more strategic moves, Bradley Landscape Development shifted gears. They were ready to embrace the kind of growth that matched the vision they had for their business.

A Website That Inspires Action

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Bradley Landscape knew that their website had to reflect the quality of their work and create a seamless experience for visitors. With landing pages revamped for Hardscaping, Planting & Softscapes, and Landscape Maintenance, the focus was clear: make it easier for potential clients to take action. By adding clear calls to action, optimizing with the Problem-Agitation-Solution framework, and focusing on high-converting keywords, Bradley Landscape turned their website into a lead-generation powerhouse. Now, their site doesn’t just showcase beautiful landscapes—it moves visitors toward a consultation.

Result:
From March 1–May 12, 2025, Bradley Landscape saw a 45% increase in organic traffic compared to the previous period. Even better? Those visitors converted into 34 quotable leads, showing that a well-targeted website strategy works.

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SEO That Connects with the Right Clients

Bradley Landscape didn’t just want to be seen—they wanted to be seen by the right people. By focusing on improving their SEO with high-quality backlinks and local citations, they began to appear more frequently in the areas they wanted to serve. The result? More qualified traffic. Through smart, data-driven decisions, they turned their online visibility into real opportunities for growth.

Result:
Bradley Landscape’s organic keywords in the top 100 positions grew from just 5 to over 80, with an impressive 57 keywords now sitting in positions 1-3. This strategy made their business not just visible, but highly searchable by the clients they wanted to attract.

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Ads That Drive Leads and Build Growth

The next step for Bradley Landscape was creating targeted ad campaigns that generated qualified leads and drove growth. Using Search, Performance Max, and Local Service Ads, every campaign was trackable using WhatConverts. This allowed the team to see exactly what was working and where they could refine their strategy. With visibility into lead volume and quality, Bradley Landscape could make real-time adjustments to maximize ROI.

Result:
Google Ads campaigns delivered over 50 qualified leads with a 4x ROI. Even more impressive? The cost per qualified lead came in at just $310, which is half of the original goal of $660. By measuring and optimizing, they turned their ads into a highly efficient lead generation tool.

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Google Search Ad for Bradley Landscape

The Growth They Were Ready For

Bradley Landscape Development didn’t just need more traffic—they needed the right traffic. Through a focused strategy, they’ve transformed their website, enhanced their SEO, and optimized their advertising efforts to bring in the right clients—homeowners who value quality and craftsmanship. Now, their marketing strategy is just as purposeful as the landscapes they create. They’ve brought the relationships and craftsmanship—now their marketing works as hard as they do to help them grow.

For landscape companies ready to scale and attract the right clients, Bradley Landscape’s journey shows that growth doesn’t just happen by chance. It happens with the right strategy, a clear focus, and a commitment to continual improvement.

Let’s talk about where you want to grow.

Smart strategy. No pressure. Just a team ready to help you get there.