1. Google Ads: A Useful Tool, but Not the Whole Toolbox
Google Ads continues to generate leads, but 2024 highlighted its limitations. Many landscaping businesses reported wasted budgets on clicks from irrelevant or low-quality keywords. While it’s still a great tool, it works best when combined with other strategies.
The Fix: Pair Google Ads with local SEO, content marketing, and retargeting to improve results. Businesses using a multichannel approach report up to 30% higher ROI (1).
Example: A landscaping company targeting “luxury outdoor design” ended up paying for clicks on “cheap backyard fixes.” By refining their keyword strategy and adding negative keywords, they reduced wasted spend by 40%.
2. ChatGPT: The AI Tool You Can’t Ignore
Google remains a search powerhouse, but tools like ChatGPT are disrupting the status quo. Between August and October 2024, Google.com lost 2 billion pageviews, while ChatGPT gained 2 billion users (2). People are increasingly using AI tools for local queries, from finding landscapers to comparing service providers.
Why It Matters: If your business isn’t optimized for AI-driven platforms, you’re missing out on leads. Content that’s structured, keyword-rich, and conversational performs well on tools like ChatGPT.
Example: A landscaping company included AI-friendly FAQs like “What’s the best eco-friendly landscaping option?” in their content. Their visibility on ChatGPT searches skyrocketed, driving a 20% increase in web traffic.
3. Sustainability: Clients Want It, and They’re Searching for It
In 2024, consumers showed a clear preference for eco-conscious landscaping practices. Terms like xeriscaping, permaculture design, and green landscaping saw significant search increases.
Search Trends:
- Xeriscaping: +25% in search volume.
- Eco-Friendly Landscaping: +40%.
- Regenerative Landscaping: +30%.
Why It Matters: Highlighting sustainable options in your services and marketing can attract environmentally conscious clients. Businesses emphasizing eco-friendly practices report up to a 35% increase in client inquiries (3).
Example: A landscaping company showcased their use of native plants and sustainable materials on their website. This not only boosted their search rankings but also doubled the number of high-value leads.
2025: A Year of Growth and Opportunity
The North American landscaping industry is set for significant growth in 2025. With a projected annual growth rate of 5.2%, the market is expected to reach $140 billion (4). This growth reflects rising demand for premium landscaping services, sustainable practices, and innovative designs.
What It Means: There’s never been a better time to align your marketing strategy with industry trends. Capturing this momentum requires staying visible, adapting to new platforms, and addressing what your clients value most.
How to Stay Ahead: “Own the SERP”
To thrive in 2025, your business needs more than just visibility—it needs dominance. Our “Own the SERP” (Search Engine Results Page) strategy ensures your landscaping company stands out, whether people search on Google, ChatGPT, or elsewhere.
Here’s how it works:
AI-Friendly Content: Tailored for platforms like ChatGPT and other AI-driven tools.
Local SEO: Targeting high-intent searches from potential clients in your area.
Sustainability Messaging: Showcasing eco-conscious services to align with client priorities.
Multi-Platform Reach: Ensuring your business is discoverable across traditional and emerging platforms.
Results: Businesses that diversify their digital strategies report a 45% increase in qualified leads and better ROI than those relying solely on one platform.
Ready to Make 2025 Your Best Year Yet? Let’s Talk
The digital marketing landscape is shifting, and so is the landscaping industry. If you want to grow your business, attract high-value clients, and stay ahead of your competitors, we’re here to help.
Contact us today to build a strategy that puts your business in front of the right clients—wherever they’re searching.
