The 360° Landscaper: Using AI to Systemize Your Profit, Team & Freedom
How Landscape Companies Are Using AI to Win More Work
AI is changing how landscape companies market and sell, and the businesses adopting it early are gaining an edge.
The good news: getting started doesn’t require complicated tools. Even small uses of AI can simplify marketing, speed up sales tasks, and help your company compete at a higher level.
In this session, we’ll share practical ways landscapers are using AI to generate more leads, streamline marketing, and outpace competitors in 2026.
Specific ways landscapers are already using AI in daily business tasks.
How AI Saves Real Time
How teams reduce admin work, writing, and follow-ups each week.
Using AI Without Big Changes
How to layer AI into what you already do, without new systems.
Where AI Helps Most Now
Which use cases deliver value today and which aren’t worth the effort.
How to Start Comfortably
Simple first steps you can try immediately, without risk or pressure.
Who This Is For
This session is for landscape business owners and teams who want to save time, reduce manual work, and start using AI in practical ways, without adding complexity.
Rob Murray is the CEO and Co-Founder of Intrigue Media and has spent 15+ years helping landscape companies grow with proven marketing and sales systems. He has closed over $50M in sales and worked with hundreds of landscape businesses across North America. He also hosts the IM Landscape Growth Podcast.
James Hatfield
James leads the LiveSwitch Ambassador Program and has leadership experience across startups and Fortune 500 companies. Previously at IQVIA, he helped improve the customer buying experience, and earlier served as President of Sales at Sageworks. He holds a B.S. in Business Management from North Carolina State University.
Scott Budreau
Scott leads the development of The Landscape CRM and internal systems, supporting the sales team at Intrigue. An entrepreneur with over 10 years of experience, he previously built and sold his own home service business. He brings a unique growth perspective to clients and serves as a volunteer firefighter in Summerside, P.E.I.
